Head of Marketing
ARIVE · Hybrid · San Francisco Bay Area, CA · $180k–$250k
Posted by ARIVE on their careers site · View the original posting
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Open 116 days
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The posting, as ARIVE wrote it
Head of Marketing
Location : San Francisco Bay Area, CA; Hybrid 3 days per week from our San Ramon office, with remote flexibility on other days
About ARIVE
ARIVE (www.arive.com) is a dynamic, high-growth software company revolutionizing digital mortgage originations by building the industry's first Wholesale Originations Marketplace. Our all-in-one Cloud LOS, POS, PPE, and Dual AUS ecosystem seamlessly connects independent loan originators, top-tier wholesale lenders, borrowers, referral partners, credit providers, and property and settlement service providers - creating a faster, more transparent, and more affordable path to homeownership.
Position Overview
We're seeking a strategic, growth-focused Head of Marketing to scale ARIVE's brand, community, and demand generation as we cement our position as the de facto tech stack for independent mortgage brokers and wholesale lenders. Reporting directly to the CEO, you will own market positioning, brand strategy, product marketing, demand generation, account-based marketing (ABM), events, and community/partner marketing — inheriting an experienced Marketing Manager, building out the marketing department, and evolving our marketing engine from foundational execution into a highly scalable, data-driven growth function. Join us to make a meaningful, sustainable impact alongside some of the industry's brightest minds.
Key Responsibilities
- Brand, Product Marketing & Positioning : Translate complex features (Cloud LOS, POS, PPE, and Dual AUS integrations) into clear, high-value narratives that speak directly to the pain points of busy independent loan officers and wholesale lenders. Own brand voice, visual identity, and thought leadership (webinars, case studies, PR, bylined content). Lead product marketing for new features and releases - launch narratives, announcements, and go-live communications orchestrated across email, in-app, social, web, PR, and sales-enablement channels. Champion ARIVE’s presence in industry awards and recognition programs (e.g., HousingWire Tech100) - own the submissions calendar and turn wins into brand-credibility moments across channels.
- Community & Partner Marketing: Deepen ARIVE's highly engaged broker community and strategic industry partnerships (e.g., AIME, NAMB, Agencies etc.) to drive organic advocacy, referral loops, and brand loyalty. Spotlight ARIVE representations at industry conventions and cultivate relationships with association leadership and key opinion leaders. Treat our loyal, highly active user community as a strategic asset - deepen ARIVE’s brand positioning and voice within it through champion/advocacy programs, customer stories, and community-led content. Own ARIVE’s hosted-event strategy end-to-end - user conference, roadshows, and webinar series - with clear engagement and pipeline goals for each.
- Marketing Strategy & Planning : Define and execute the marketing roadmap to expand broker adoption and deepen wholesale lender marketplace
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e) and analytics/BI tools (GA4, Looker, or Tableau).
- Leadership : Strong people-management skills with experience building and mentoring a marketing team; comfortable operating with high autonomy in a fast-paced startup. Demonstrated success building a marketing department from an early stage — org design, hiring, coaching, and performance management — and leading through rapid growth and change.
- Communication : Excellent written/verbal communication and executive presence; able to represent ARIVE externally (press, panels, conventions) and report clearly to the CEO.
- Regulated-Industry Awareness : Working knowledge of advertising/compliance considerations in mortgage marketing (e.g., RESPA, state licensing rules) is a plus; all external claims are reviewed in partnership with Legal/Compliance.
- Education : Bachelor's degree in Marketing, Business, or a related field preferred; MBA a plus.
What We Offer
- Compensation : The US base salary range for this full-time position is $180,000 – $250,000 + up to 20% performance-based bonus. The position is eligible for performance-based equity compensation. Our salary ranges are determined by location, level, and role; individual compensation will be determined by experience, skills, and job-related knowledge.
- Location : San Francisco Bay Area, CA (Hybrid): 3-4 days per week in office, with remote flexibility on other days. Relocation assistance available for eligible candidates.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with employer match.
- Generous PTO policy.
- Endless learning and growth opportunities in a fast-paced, high-growth startup.
Note: ARIVE is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.