Vertical Marketing Manager (VMM)

The posting, as Array wrote it

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API. Our private label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals.

As a remote-first company, we’re focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space. A clear mission, a commitment to continuous improvement and a willingness to experiment empower us individually and together deliver the best products for our clients and users.

As a Vertical Marketing Manager at Array, you will be the strategic owner of personalized account messaging, industry positioning, pipeline acceleration, and revenue impact within your assigned vertical. This role reports to the Senior Partner, Marketing.

Why this role matters

Generic messages don’t win must-get accounts. The Vertical Marketing Manager exists to make sure every message a target account sees — a sequence, a campaign, an AE deck — feels like it was written specifically for them: their industry, their pain points, their numbers.

This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships. You’ll operate with autonomy, partner closely with GTM leadership, and directly influence how Array wins in your assigned market.

You will

• Define and execute a vertical marketing strategy for your assigned GTM Pod.
• Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
• Build personalized messaging frameworks by account tier, persona, and pain point — so outreach, campaigns, and AE conversations all speak the account’s language.
• Partner with Product, Data, and Marketing to embed differentiated data and insights into personalized account narratives.
• Translate complex, data-rich capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) — personalized to the account level for must-gets — that improves win rates and accelerates deal velocity.
• Maintain a habit of using AI tools to think, build, and ship faster — it’s your default, not an afterthought.

Campaign strategy

• Partner closely with GTM leaders to build and execute campaigns built on personalized messages — 1:1 for must-gets, 1: few for the tier behind them — that generate qualified pipeline from priority accounts.
• Drive increased awareness within your vertical to position Array as the standard for embedded financial wellness, identity, and privacy products.
• Coordinate

[…]
passive: new hires spend their first two weeks building fluency in our products, customers, and value proposition, and are expected to pass scored assessments before beginning role-specific work. Success means meeting defined performance standards through a six-month evaluation period — with continuous feedback and ongoing accountability as core parts of working at Array.

Array Offers All Full Time Employees the following Benefits and Perks:

• Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
• Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
• 100% 401k match up to 4% with immediate vesting
• Generous and competitive parental leave for all parents
• $1,000 desk setup subsidy to set-up your unique remote office
• $100/month to subsidize wifi/cell phone expenses
• Summer Fridays (half-day Fridays) typically from late May to the end of August
• Commuter benefits for those who choose to go into our New York City or San Francisco office spaces

Not sure if you meet the Qualifications? We know that folks tend to only apply if they check every box. If you think you have the appropriate qualifications, but don’t meet every single one, we encourage you to still apply. We’d love to hear from you.

We are proud to be an equal opportunity workplace; we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Array will provide reasonable accommodations to qualified applicants—if you need an accommodation to participate in the application or interview process, please email talent@array.com to make your request.

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