Product Marketing Manager, Release Marketer

The posting, as Ashby wrote it

Hi 👋 I’m Rosalia https://www.linkedin.com/in/rosaliacefalu/, and I look after our Product Marketing team at Ashby.

I started my career in Product Marketing and helped build the Sales Enablement function at HubSpot during its journey from startup to IPO. Since then, I’ve worked across RevOps and Customer Marketing at Procore and Meta, partnering with incredible teams to bring differentiated products to market. I first heard of Ashby through our Head of Content, Anum https://www.linkedin.com/in/anumhussain/ with whom I’d spent those early days at HubSpot, and was inspired by the level of thoughtfulness https://www.ashbyhq.com/blog/culture/thoughtful-communication and operating principles https://www.ashbyhq.com/blog/culture/ashbys-operating-principles I saw and read about. I joined Ashby in April of 2024 back in Product Marketing - bringing all these experiences together to help build a thoughtful, high-impact team.

We’re a growing, tight-knit team - and we’re just getting started 🚀 We work closely with Product, Solutions Engineering, Customer Success, Sales, and every level of leadership, including closely with our CEO Benji https://www.linkedin.com/in/benjaminencz/. We’re seen as strategic partners, not a service desk. PMM at Ashby means influence, visibility, and ownership - and this role is a chance to get in early on a team with strong internal momentum at a company growing fast.

We value technical curiosity, editorial clarity, and first-principles thinking. We avoid jargon, favor plain English, and aim to genuinely help customers understand what our product does and how it can help them. You don’t need a decade in PMM to succeed here - but you do need strong product instincts, clear writing, and a bias for building systems that scale.

We’re looking for a Release Marketer who is excited about owning product releases.

This role is for someone who thrives on the details but understands the bigger picture – someone who can clearly explain how a new feature or product benefits prospects and customers in their daily workflows and approach to talent acquisition. Someone who wants to work closely with Product and Engineering to understand how a feature works, and act as a translator for the front-line teams. That means translating product specs into the materials, messaging, and demos that power our releases. This person should feel excited about selling with value and obsess over customer use cases and how we tell our product story. From crafting one-pagers and recording crisp, clear product videos and walkthroughs, to running our product updates newsletter, to building internal enablement that keeps our whole team informed on what’s changed, you’ll help us tell our differentiated story and keep our launch velocity high.

You’ll work across multiple product lines, so you’ll need to context switch easily. Organization, attention to detail, and the ability to juggle and coordinate across multiple teams are among the most important skills f
[…]
You’re not a natural relationship builder and don’t feel comfortable working across Product and GTM folks.

• You aren’t the person people go to when they’re trying to understand the complexities of a new product.
• You find stakeholder and project management more draining than satisfying.
• You’d rather not weigh in on or be the final call on creative because someone else will catch it (noting you will have design support, but that someone to catch it is you :)

Interview Plan

• 30 min with Michelle (Recruiting)
• 45 min Rosalia (Hiring Manager)
• 30 min with Harriet (VP of Marketing)
• Assignment
• 30 min with Benji (CEO and Co-founder)
• Final Round Interview (1-1.5 hours)

Benefits

• Competitive salary and equity.
• 10-year stock option exercise window. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
• Unlimited PTO with a strong culture of actually taking time off.
• 12 weeks of fully paid family leave (US).
• Generous budget for equipment, software, and office setup. Get what you need to be happy and productive!
• $100/month learning budget, with conferences covered with manager approval.
• Top-tier health insurance for US employees (100% premium covered).

Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

Ashby is committed to a fair and transparent hiring process. We confirm that this advertisement is for an active, existing vacancy within our organization. Please be advised that we may use artificial intelligence-driven tools to assist our recruitment team in screening, assessing, and selecting candidates for this position.