Chief Marketing Officer

The posting, as Asset Living wrote it

Company Overview

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.

Chief Marketing Officer

We are seeking an exceptional Chief Marketing Officer to build and lead the next generation of our marketing organization.

The CMO will have responsibility for both the enterprise brand and the property-level marketing organization, creating a rare opportunity to influence how the company is perceived by clients, prospective clients, residents, employees, prospective employees, industry partners, investors, and the broader marketplace.

The successful candidate will inherit a company whose operational scale, capabilities, and market position exceed the current awareness and perception of its brand. The mandate is to close that gap.

The CMO will establish a unified national brand, materially strengthen the company's position with institutional-quality clients, create a sophisticated inbound demand-generation engine, professionalize communications and reputation management, and build a modern, technology-enabled marketing organization that can demonstrate measurable financial returns.

This executive must be equally c
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• Experience building, rebuilding, or materially transforming a marketing organization rather than solely inheriting a mature function
• Demonstrated success operating in a high-growth environment
• Meaningful experience with both B2B and B2C marketing
• Experience marketing a service-based business with multiple constituencies and complex customer journeys
• Demonstrated ability to connect marketing activity to commercial and financial outcomes
• Experience partnering closely with senior sales or business-development leadership
• Experience managing a meaningful marketing budget and making disciplined investment decisions
• Experience developing executive-level marketing strategies and personally helping execute them
• Demonstrated success improving brand awareness and market positioning
• Experience building or directing sophisticated communications, PR, digital, content, events, analytics, and brand programs
• Experience leading leaders and developing high-performing teams
• Experience within property management, residential real estate, multifamily, student housing, senior housing, affordable housing, hospitality, or another adjacent industry is strongly preferred but not required
• Experience within a Top 10 property management organization or another large-scale, distributed service organization would be particularly attractive
• Direct property management experience will accelerate the successful candidate's learning curve, but it will not substitute for exceptional marketing capability

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice. This is a safety-sensitive position and may be subject to additional compliance requirements.