Senior Vice President, Corporate Marketing

The posting, as Asset Living wrote it

Company Overview

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.

Senior Vice President, Corporate Marketing

We are seeking an exceptional SVP, Corporate Marketing to build and lead the next generation of our corporate marketing function.

This leader will shape how the company is perceived by clients, prospective clients, employees, prospective employees, industry partners, investors, and the broader marketplace. The successful candidate will inherit a company whose operational scale, capabilities, and market position exceed the current awareness and perception of its brand. The mandate is to close that gap.

The SVP, Corporate Marketing will establish a unified national brand, materially strengthen the company's position with institutional-quality clients, create a sophisticated inbound demand-generation engine, professionalize communications and reputation management, and build a modern, technology-enabled corporate marketing organization that demonstrates measurable business and financial returns.

This leader must be equally capable of operating at two levels:

• Strategic leader: a senior partner who

[…]
partnering closely with senior sales or business-development leadership

• Experience managing a meaningful corporate marketing budget and making disciplined investment decisions
• Experience developing enterprise-level marketing strategies and personally helping execute them
• Demonstrated success improving brand awareness and market positioning
• Experience building or directing sophisticated communications, public relations, digital, content, events, analytics, and brand programs
• Experience developing high-performing teams and cross-functional partnerships
• Modern digital sophistication, including practical experience with SEO, Generative Engine Optimization, LLM and AI-platform visibility, AI-enabled content and marketing workflows, CRM platforms, marketing automation, attribution, digital analytics, customer segmentation, website strategy, conversion optimization, content architecture, social-media analytics, data-driven decision making, and marketing performance dashboards
• Experience within property management, residential real estate, multifamily, student housing, senior housing, affordable housing, hospitality, or another adjacent industry is strongly preferred but not required
• Experience within a Top 10 property management organization or another large-scale, distributed service organization would be particularly attractive
• Direct property management experience may accelerate the successful candidate’s learning curve, but it will not substitute for exceptional corporate marketing capability

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice. This is a safety-sensitive position and may be subject to additional compliance requirements.