Senior Marketing Campaign Manager

The posting, as AvidXchange, Inc. wrote it

Job Overview

The Campaign Manager, Existing Marketing will own the strategy and execution of integrated, account-based marketing (ABM) campaigns targeting AvidXchange's existing customer base. This role sits at the intersection of marketing and sales, partnering tightly with Account Management and Customer Success to identify, engage, and grow key accounts. The ideal candidate is a high-energy, results-driven marketer who thrives in a fast-paced, high-growth environment and excels at building scalable programs that turn customer relationships into revenue.

What you will do

• Integrated Campaign Marketing: Build a holistic approach to revenue marketing by creating various campaigns that drive a repeatable , predictable, and scalable results.
• ABM Strategy and Execution: Design and lead account-based marketing programs targeting existing customers for upsell and expansion opportunities. Build tiered ABM strategies (1:1, 1:few, 1:many) tailored to account size, segment, and product adoption stage. Develop personalized, multi-touch campaign experiences that move accounts through the expansion funnel.
• Sales Alignment and Cross-Functional Partnership: Partner closely and daily with Account Management, Product Marketing, Customer Communications and Customer Success teams as a trusted marketing counterpart. Translate sales priorities into targeted marketing plays, co-develop account plans, and ensure tight feedback loops between marketing activity and pipeline impact. Serve as the marketing voice in sales team meetings and QBRs.
• Integrated Marketing Planning: Develop and manage integrated marketing plans that span multiple channels and tactics. Coordinate across Marketing Communications, Product Marketing, Content, and Marketing Operations to ensure campaign coherence, consistent messaging, and on-time delivery.
• Performance Forecasting and KPI Management: Forecast expected performance of planned programs quarterly with monthly adjustments. Monitor and report on KPIs including pipeline contribution, expansion revenue influenced, account engagement scores, and campaign ROI. Use data to continuously optimize and improve campaign effectiveness.
• Content and Persona Alignment: Work with Product Marketing and Content teams to ensure campaign assets align with customer personas, lifecycle stage, and expansion use cases. Tailor messaging to resonate with existing buyers who already know the brand.
• Marketing Platform Proficiency: Execute campaigns using Marketo (email, landing pages, smart lists), Salesforce (campaign hierarchies, dashboards, reports), and project management tools such as Monday.com. Leverage intent data, engagement signals, and product usage insights to inform targeting and personalization.
• Campaign Monitoring and Optimization: Oversee campaigns throughout their lifecycle. Conduct A/B testing, analyze conversion rates, and implement best practices to accelerate time-to-expansion and improve overall program efficiency.

[…]
PTO*

• 11 Holidays (8 company recognized & 3 floating holidays)
• 16 hours per year of paid Volunteer Time Off (VTO)
• Competitive Healthcare
• High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
• Dental Base Plan Coverage
• 100% AvidXchange paid Life Insurance
• 100% AvidXchange paid Long-Term Disability
• 100% AvidXchange paid Short-Term Disability
• Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
• Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
• 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
• Parental Leave: 8 weeks 100% paid by AvidXchange**
• Eldercare Leave: 8 weeks at 100% pay to care for a qualifying family member***
• Discounts on Pet, Home, and Auto insurance
• Onsite gym fitness center, yoga studio, and basketball court
• Gym reimbursements for remote teammates up to $28/month
• Tuition Reimbursement up to the federal maximum of $5,250***
• Hybrid Workplace Flexibility
• Free parking

*Fully granted from beginning of year, pro-rated if hired mid-year

**Must be full-time for at least 3 months

***Must be full-time for at least one year

Equal Employment Opportunity

AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.

Applicants must be currently authorized to work in the United States on a full-time basis. AvidXchange does not provide sponsorship for employment-based work visas for this position.