Marketing Operations Manager

The posting, as B-Stock wrote it

JOB SUMMARY

B-Stock is hiring a Marketing Operations Manager to serve as the operational and intelligence layer across the entire marketing team. This is an IC role reporting directly to the VP of Strategy, with visibility into every marketing function — content, demand generation, buyer marketing, and seller marketing.

Keep the marketing machine running with rigor: editorial calendars, cross-functional workflows, Braze platform administration, SEO/AEO/GEO infrastructure, CMS governance, content performance reporting, and asset management. This includes identifying and implementing AI automation within the platforms you own (e.g., Braze) to reduce manual lift over time.

B-Stock is an office-first company. You will be expected to work on-site three days per week on Tuesday, Wednesday, and Thursday at one of our offices in Boston, MA or San Francisco, CA, with Monday and Friday remaining non-office days where you may perform your duties remotely from your residence. We believe having consistent time together helps teams stay connected to the work happening across the business, collaborate in real time, and move ideas and decisions forward more effectively.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Braze Platform Administration & Health

• Serve as primary platform owner for Braze — system health, configuration, and resolving platform issues (integration failures, data pipeline breaks, sync errors) as needed
• Monitor and continuously optimize platform performance: deliverability, bounce/unsubscribe trends, event tracking accuracy, data sync
• Own user management, permission structures, and workspace governance; ensure the platform is configured to support the campaigns the buyer team is building without technical blockers
• Maintain and improve data hygiene: segmentation infrastructure, contact properties, event schemas, suppression mechanics

SEO / AEO / GEO Performance Infrastructure

• Apply SEO/AEO/GEO standards across published content
• Own the operational infrastructure — keyword frameworks, content briefs, optimization checklists, publishing governance — that ensures content meets SEO, AEO, and GEO standards before going live
• Ensure all published content meets SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) standards before going live, including structured data, topical hierarchy, and authoritativeness signals
• Track organic traffic and content compliance metrics; surface gaps and recommendations, and refine the underlying playbooks
• Content itself is created by the content team; this role owns optimization, tagging, and discovery structure

Website Performance & CMS Ownership

• Own Payload CMS backend administration — configuration, data integrity, page governance, freshness reviews, and the content asset library (tagging, organizing, archiving) — across bstock.com; day-to-day publishing sits with the content team
• Monitor Core Web Vitals, crawl errors, broken links, and mobile usabil

[…]
ansactions completed annually, B-Stock gives buyers a simple and direct way to buy valuable products directly from retailers and offers sellers a technology-driven replacement for traditional resale methods, while boosting operational efficiency, recovery rates, and cycle time.

Led by eBay veterans and backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock shows no signs of slowing down. Our core values have shaped the company we are today and will continue to drive our success for many years to come.

For more information, visit bstock.com/careers/

OUR VALUES

Make Each Dollar Count
Whether it’s the recovery amount or a buyer’s budget, money matters to all of our clients. And because each dollar matters to them, it matters to us.

Take Our Work Seriously, Not Ourselves
Everything at B-Stock continues to grow - everything but our egos, that is. We’re not afraid to let loose and laugh (often at ourselves).

Do The Hard Things Today That Will Pay Off Tomorrow
We’re willing to sacrifice and endure, fail and adapt to reach our long-term goals.

Use Trust As The Best Measure Of Success
The trust we earn along the way is more valuable than money. Without trust from both our buyers and sellers, our business won’t succeed.

Find Strength In Numbers
Use our passion for data to provide value to our customers, improve ourselves, and develop new ways to delight our buyers and sellers.

No applicant will face discrimination/harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” B-Stock also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at B-Stock.

Work Authorization required.