Finance Manager, E-Commerce

The posting, as Babylist wrote it

What the Role Is

We are looking for an E-commerce Finance Manager to join our team. As Finance Manager for our E-commerce business, you'll own financial visibility, efficiency, and performance across the Babylist Shop — topline through gross margin. You'll partner with Merchandising, Planning, Supply Chain, Accounting, and Data, and work directly with the Director of Strategic Finance to turn analysis into decisions on pricing, promotions, and investment. This is a hands-on, high-ownership role on a lean team: you'll set the approach, build the models and processes, and be front and center with company executives. If you've owned a full P&L picture and take pride in delivering clean, decision-ready work, you'll thrive here.

Who You Are

• Deep ecommerce finance fluency — you know the metrics and mechanics cold (AOV, gross-to-net, unit economics, and gross margin vs. contribution margin), ideally from a high-volume ecommerce or consumer-tech business
• Advanced financial modeling skills — expert in Excel / Google Sheets, scenario analysis, and managing large datasets to a clean, reliable answer
• Strong independent ownership and problem-solving — you can take an ambiguous problem, define the approach, and drive to a clear answer without day-to-day direction
• Executive- and board-ready communication — you present financial insights clearly and directly to senior leaders, connecting the numbers to what's happening in the business, including strong data visualization
• A high bar for accuracy and quality control — you build checks into your models and decks, reconcile outputs, and catch errors before they reach stakeholders
• You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.
• Prior experience owning pricing and promotional decisions, with a focus on ROI and financial impact
• You have hands-on experience using AI tools (Claude, ChatGPT, Copilot, or similar) in finance workflows, with clear examples of automating reporting, accelerating analysis, or improving how you model
• Experience with financial planning systems such as NetSuite Planning & Budgeting, Oracle Hyperion, or similar
• 5–8 years of experience, ideally in an FP&A role at a high-growth consumer technology or ecommerce company, with 1–2 years at the Manager level preferred or equivalent ownership and scope in a lean, cross-functional finance environment
• A bachelor's degree in Finance, Economics, Accounting, or a related field; MBA a plus

How You Will Make An Impact

• Proactively surface risks, opportunities, and value-added recommendations from both an operational and strategic viewpoint
• Own the monthly financial business review for the Ecommerce business, delivering insights on sales, margins, and trends
• Own Ecommerce forecasting, budgeting, and variance analysis in partnership with Merchandising, Planning, and Accounti

[…]
r career advancement

• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Benefits

• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Important Notices

Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.

Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.

How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person.

Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone.

Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers.