Senior Manager, Ad Operations & Yield

The posting, as Babylist wrote it

What The Role Is

Babylist Media sells onsite and offsite advertising to the brands that growing families rely on. This role owns the supply side of that business: our Koddi ad stack, how onsite inventory is structured and served, how it's monetized, and how campaigns are distributed offsite. It's a new role. Until now, this work has been split across several people, and no one has owned it end to end. You'll report to the Director of Revenue Operations. You'll lead offsite media support and our outsourced onsite ad ops partner, and you'll still be hands-on in the ad server yourself.

Who You Are

• You have sell-side experience : you've worked at a publisher or retailer that owns and monetizes its inventory
• You've administered an ad server hands-on : line items, targeting, priorities and delivery rules, recently enough that you can still do it yourself
• You understand ad server logic and its tradeoffs : priority tiers, how competing demand is decided, pacing, frequency and fill. You can explain why a campaign under-delivered
• You've owned yield : eCPM, fill, sell-through and utilization, and you've turned those numbers into inventory and pricing decisions
• You've built inventory frameworks : capacity planning, allocation and prioritization rules, and controls that prevent overselling
• You've led people and partners while still doing hands-on work : you've set priorities for a team or vendor and held them to standards, and you still configure campaigns yourself when a launch needs it
• Retail media experience is a big plus : our inventory sits next to registry and shop purchases, and Koddi is a retail media platform
• You have working knowledge of the broader stack: DSPs, SSPs, programmatic, identity and measurement
• Experience moving a direct-sold, flat-fee business toward CPM or programmatic selling is a plus
• Familiarity with paid social distribution (Meta, TikTok, Pinterest, YouTube) sold as a media product is a plus
• You can explain a technical tradeoff to Sales, Product and Finance in plain language and get a decision
• You're comfortable moving between strategy, vendor management and troubleshooting in the same week. Parts of the stack are still manual, and you'll be defining the playbook, not following one
• You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.

How You'll Make an Impact

• Assess the current stack in your first 90 days and deliver an ad-tech, inventory and yield roadmap
• Own Koddi configuration, serving logic and delivery health across onsite placements: Registry, Feed, Shop and more
• Set the inventory rules for capacity, allocation and prioritization, and partner with Revenue Systems so Boostr and Koddi enforce them
• Increase eCPM, fill and utilization from the supply we already have
• Stand up the outsourced onsite ad ops partner: SLAs, QA standards a

[…]
r career advancement

• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Benefits

• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Important Notices

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Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.

How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person.

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