Senior SEO & AEO Manager

The posting, as Babylist wrote it

What the Role Is

Babylist is seeking a leader for SEO, AEO, and GEO to guide how expecting and new parents discover us across traditional search and AI-powered platforms like ChatGPT, Google AI Overviews, and Claude. As AI changes how parents research products, get advice, and decide what to buy, discoverability is a priority for Babylist. This role will define and execute that strategy end to end including the roadmap and measurement plan.

You will work at the intersection of technical SEO, content strategy, and structured data to make sure Babylist is accurately understood, cited, and recommended wherever parents look for answers. You will partner with the teams across Marketing, Tech, Merchandising and Partnerships to set direction, present to leaders and the executive team, and drive performance.

This is an opportunity for someone who understands where search is heading and wants to build discoverability for one of the most trusted brands in pregnancy and parenting. The role sits in Growth Marketing.

Who You Are

• You have built and run an AEO program from first principles. You write question-based prompts and define the KPIs (citation share, visibility, share of voice). You pick a tracking tool and can say what is working, what is not, and what to do next.
• You have deep technical SEO skills on a large, complex site. Rendering and prerendering, crawl behavior, structured data, internal linking, migrations, and recovery from Google algorithm updates. Babylist has XM+ registry URLs and XK guides, so scale problems are the normal case.
• You measure results beyond clicks. You link AI visibility, citations, and brand search to signups and revenue, and you work with paid search on how to attribute them.
• You build with AI. You have shipped AI-assisted workflows, programmatic pages, or internal tools that moved rankings or citations. You would rather build a system that compounds than ship one-off pages.
• Applied AEO or GEO experience , paired with a proven track record owning organic growth results. Experience at a consumer brand, marketplace, or publisher with a large content library is a plus.
• You set content standards that drive organic traffic. FAQ structure, freshness cadence, and formatting that earns citations, delivered to editors and freelance writers as guidance they can use.
• You are hands-on. You pull the data, write the brief, and fix the markup yourself.Nice to have: experience driving discovery through Reddit, YouTube, or short-form video, and building partner or sponsored organic programs without hurting editorial trust.
• You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.
• You understand agentic commerce, where AI assistants research and buy products for parents. You make sure Babylist’s product data, registry, and shop pages are structured so those agents can read,

[…]
r career advancement

• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Benefits

• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Important Notices

Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.

Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.

How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person.

Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone.

Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers.