Director of Copy

The posting, as Balsam Brands wrote it

As Director of Copy, you will lead the strategic vision, development, and execution of brand storytelling across a complex, multi-brand portfolio. This role is responsible for shaping a cohesive yet differentiated voice across all customer touchpoints—digital, physical retail, and emerging channels—while driving content excellence that supports both brand equity and business performance. You will oversee a high-performing team, establish scalable content frameworks, and partner cross-functionally to ensure copy enhances the end-to-end customer experience, from discovery through conversion. This leader will balance creative innovation with operational rigor, leveraging tools, data, and insights to continuously evolve how content engages customers and drives growth.

This full-time position reports to the VP of Creative and is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office.

What you’ll do

Strategic Content Leadership

• Drive overarching content storytelling strategy and content architecture across all channels and touchpoints, ensuring brand voice consistency while balancing global brand standards with local market relevance
• Develop scalable content frameworks that support the company's growing multibrand architecture, ensuring each brand maintains its distinct voice and positioning while leveraging shared operational efficiencies

Copy Team Leadership & Development

• Lead and develop a high-performing copy team including brand copywriters, product copy editors, and specialized writers for indirect partnerships, physical retail environments, and multiple sub-brands
• Provide strategic copy direction, performance feedback, and career development opportunities while managing workload distribution and resource allocation across multiple concurrent projects
• Leads team with accountability for business outcomes, promoting solution-sharing and inspiring the broader team/function with a vision aligned with organizational values

Innovation & Operational Excellence

• Champion the adoption of emerging tools and technologies, including AI-powered content solutions, to drive efficiency, consistency, and global scalability. Identify opportunities to streamline workflows, automate repetitive tasks, and enhance creative output through strategic tool implementation while maintaining brand quality and authentic voice

Relationship Building & Partnership Development

• Build and maintain collaborative relationships with key internal partners across merchandising, marketing, digital experience, operations, product development, and retail teams to ensure copy supports broader business objectives
• Cultivate external partnerships with agencies, localization vendors, and creative collaborators to deliver exceptional content that meets diverse stakeholder needs and market requirements

Ecommerce Content Optimization

• Partner with marketing, digital experience, and merchandising teams to optimize

[…]
aid 5-week sabbatical leave after 10 years of employment

• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

The base pay range for this position is: $155,000 to $194,000. Please note that placement within the posted salary range is based on several factors, including geographic location, experience, skills, alignment with role requirements and other job-related factors. It is uncommon for offers to be made at the top of the range, as this typically reflects a candidate who exceeds all role requirements and brings significant, directly applicable experience. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
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