Head of Sales, New Accounts

The posting, as Balsam Brands wrote it

The Head of Sales, New Accounts role will lead new customer acquisition for GE holiday lighting, with a focus on opening national retail accounts and building profitable, sustainable new business. GE branded holiday lighting products will be the primary focus with opportunities to represent other Balsam Brands products and brands where strategically appropriate.

This is a senior individual-contributor role for an experienced sales leader with strong relationships at major U.S. retailers and a demonstrated track record of personally opening new accounts. The role owns new customer relationships from initial pursuit through commercial negotiation, launch, and the first complete selling and holiday-season cycle before transitioning established accounts to the ongoing account management team. Over time, the scope may expand to include international retail accounts.

This is a remote US-based role reporting to the President of GE Holiday Lighting and requires up to 40% travel with the US.

There is a strong preference for this role to be located in the US Central or Eastern time zone.

What you’ll do

Win New National Accounts

• Build and execute a prioritized acquisition strategy, initially focus on major mass, club, and home-improvement retailers
• Use established relationships and develop new connections with buyers, merchandising leaders, and other key decision makers
• Develop retailer-specific strategies based on customer priorities, consumer needs, category insights, competitive positioning, and company capabilities
• Lead customer presentations, line reviews, proposals, and negotiations to secure initial purchasing commitments
• Maintain a disciplined pipeline with clear prioritization, stages, probabilities, next steps, risks, and expected timing

Build Profitable Deals

• Partner with Merchandising on assortment and pricing, and with Brand Management on promotional plans and retailer commitments
• Evaluate opportunities and recommend tradeoffs based on revenue potential, profitability, strategic value, operational demands, and risk
• Lead commercial negotiations and drive contracting process from initial term discussions through agreement execution, including payment terms, allowances, returns, freight, promotional commitments, and exclusivity
• Work with Legal, Finance, and Operations to assess terms, ensure commitments are executable, and communicate customer requirements to cross-functional partners

Launch and Establish New Accounts

• Own new-account revenue and profitability through the first complete selling and holiday-season cycle; coordinate executable launch plans across functions
• Ensure customer expectations, commercial terms, assortment decisions, timelines, and retailer-specific requirements are clearly understood across the company
• Build relationships beyond the initial buyer and partner with the Senior Director, National Accounts throughout the cycle to establish continuity
• Lead a structured handoff on

[…]
-week sabbatical leave after 10 years of employment

• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

The base pay range for this position is: $195,000 to $243,000 . Please note that placement within the posted salary range is based on several factors, including geographic location, experience, skills, alignment with role requirements and other job-related f a ctors. It is uncommon for offers to be made at the top of the range, as this typically reflects a candidate who exceeds all role requirements and brings significant, directly applicable experience. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.

At Balsam Brands, we strive to build a diverse, equitable , and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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