Senior Brand Marketing Associate

The posting, as Banza wrote it

Who We Are: Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese, using chickpeas. Why? Because we know chickpeas aren’t just delicious; they’re also one of the most nutritious and sustainable foods. Yet 80% of the country isn’t eating enough of them. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. Banza is the #1 better-for-you pasta brand in the country, and our products are available in over 21,000 stores nationwide. We’ve been named one of TIME Magazine’s Best Inventions of the Year, Adweek’s Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more.

Your Mission: As Banza’s Senior Brand Marketing Associate, you’ll own many of the most important ways Banza shows up in the real world: our brand ambassador program, our events and trade shows, our packaging and design output, and our influencer and creator partnerships. You’ll be well supported with resourcing: you’ll manage a desk of external designers, a tradeshow agency, an influencer consultancy, and anything else you need to manage multiple important workstreams. It’s an extremely exciting opportunity to touch multiple different parts of marketing. This role reports to the Brand Marketing Manager.

What You’ll Do

Project Manage Expertly

• Own the master calendar across packaging, influencer campaigns, ambassador activations and events, and and keep every stakeholder on track
• Build and maintain the trackers, briefs, and intake processes along with help from partners
• Triage competing requests from Sales, Product, Ops, and leadership, and make the call on what moves and what waits

Packaging & design outsourcing

• Own the end-to-end packaging process across product lines, from brief through QC and print-ready files
• Own our freelance designer bench: match the right designer to the right project, brief them well, negotiate rates, manage timelines, and hold the quality bar on what comes back
• Run packaging and shelf audits to find opportunities for in-store breakthrough, and bring recommendations to the table

Influencer & creator partnerships

• Manage the day-to-day relationship with our influencer consultancy and freelance partner, supporting the development of influencer strategy & briefs, while they lead execution..
• Ensure the paid social team always has enough strong UGC to work with
• Identify where the current playbook is stale and propose new formats, platforms, and partners to test.

Events and Ambassador

• Plan and execute all trade shows and events, from Expo West to retailer roadshows: booth logistics, swag, collateral, staffing, and on-site run of show
• Manage our booth agency and event vendors
• Oversee a demo agency & plan in store demos
• Manage a team of external ambassadors who are building lo

[…]
g service for traveling team members provided by Milk Stork

• Monthly fitness, internet and phone stipends
• Monthly lunch stipend to encourage team member connection
• Annual education stipend
• Home office set-up stipend
• Unlimited Pasta, Rice & Mac
• $500 annual stipend to purchase our pizza and waffles, wherever they're sold
• Quarterly snack box for remote employees
• Lively NYC office stocked with snacks and beverages
• Quarterly in-person and remote events

Our Commitment: Banza is committed to a diverse and inclusive workforce. To achieve our mission of inspiring people to eat more chickpeas and other beans, we greatly benefit from a range of perspectives, which comes from diversity of all types, at all levels of the organization. Facilitating diversity and inclusion is the smart thing for our business. So we strongly encourage women, veterans, people with all abilities, people of color, and gender nonconforming candidates to apply.

Banza is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Banza will consider qualified applicants, including those with criminal histories consistent with legal requirements.

Banza participates in E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States. As a participating employer, we provide the federal government with Form I-9 information to verify work authorization. For more information about E-Verify, please visit www.e-verify.gov .

If you have any questions, please email jobs@eatbanza.com.