Senior Amazon Content & SEO Specialist

The posting, as Baylandhealth wrote it

Bayland Health is a fast-growing wellness company with a portfolio of three nutrition brands—led by our flagship, Micro Ingredients. From superfoods to vitamins, we offer pure, high-quality ingredients trusted by over ten million health-conscious consumers.
As a Top 10 seller on Amazon and TikTok in the U.S., we’re driven by innovation, transparency, and a commitment to making wellness simple and accessible. We’re looking for passionate, growth-minded individuals who are excited about the wellness industry and eager to help us take our brands to the next level.

About the role
Bayland Health is seeking a Senior Amazon Content & SEO Specialist to optimize and scale Amazon product content across our three supplement brands: Micro Ingredients, NatureBell, and Deal Supplement, with Micro Ingredients as the primary focus.

This is a senior, hands-on individual contributor role for someone who understands how strong product content, creative presentation, Amazon SEO, and customer insights work together to improve conversion.
You will own and continuously improve product listings across a large Amazon catalog—from titles, bullets, product attributes, and backend content to listing images and A+ Content. You will work closely with our Brand and Design teams to develop scalable content and creative frameworks, prioritize high-impact ASINs, identify conversion opportunities, and measure the results of content changes.

As the function grows, you will also help establish content standards, workflows, and best practices, with opportunities to take on broader platform responsibilities and grow into a team lead role.
Key Responsibilities

• Own and continuously optimize Amazon product listings across Micro Ingredients, NatureBell, and Deal Supplement, with a strong focus on improving conversion rate, customer experience, and content quality.
• Partner with Brand and Design teams to develop scalable creative frameworks for Amazon listing images, A+ Content / EBC, Brand Story, and other product detail page content, ensuring consistency across key product lines.
• Audit and improve listing completeness and accuracy, including product attributes, titles, bullet points, descriptions, backend search terms, and other catalog information across a large SKU portfolio.
• Segment and prioritize ASINs based on business impact and performance, with particular focus on top-performing and high-potential products, and develop ongoing optimization plans accordingly.
• Use Amazon SEO, keyword research, customer insights, competitor analysis, and performance data to improve product discoverability while maintaining clear, persuasive, and conversion-focused content.
• Monitor CTR, CVR, traffic, ranking, and sales performance to identify optimization opportunities and measure the impact of listing and content changes. Conduct A/B tests or structured content experiments when appropriate.
• Build repeatable content standards, templates, SOPs, and QA processes to improve c

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ines, SEO standards, SOPs, or QA workflows.

• Familiarity with dietary supplement content requirements and health-claim limitations on Amazon.
• Shopify, website SEO, or other e-commerce platform content experience is a plus.
• Familiarity with AI-driven search or Generative Engine Optimization (GEO), including Amazon Rufus, is a plus.
• Bilingual English / Mandarin Chinese is a plus, but not required.

Why Bayland Health?

• Join a fast-growing health and wellness company with established brands and products trusted by millions of customers.
• Make a visible business impact by shaping how customers discover, understand, and choose our products across Amazon.
• Play a foundational role in building and scaling our Amazon content and SEO function, including its strategies, standards, workflows, and best practices.
• Grow with the function and take on increasing leadership responsibilities, with the potential to become an early team lead as the team expands.

Salary and Benefits

• $85K - $95K yearly base salary plus performance-based bonus
• Health benefits: medical, dental, vision insurance
• 401(k) with company match
• Paid time off, paid sick leave, and holidays
• Monthly meal allowance
• Free office snacks and drinks
• Free parking at our Bellevue downtown office

Pay: $85,000 - $95,000 per year plus bonus incentives. The level, job-related knowledge, skills, and experience will determine the compensation offered.
Bayland Health is an equal opportunity employer committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth, or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other status protected under applicable federal, state, or local law.