Senior Manager, Social and Creator Marketing

The posting, as BetterHelp wrote it

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there—as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As a Senior Manager, Social and Creator Marketing at BetterHelp, you’ll join our Brand Team alongside a diverse group of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy.

You’ll help shape how BetterHelp shows up in culture and how our brand reaches people organically—building the strategy, channels, partnerships, and systems that turn great brand ideas into sustained attention, conversation, and relevance.

As a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day—with a supportive community behind you the whole way.

What are we looking for?

We’re looking for an experienced brand marketer and content distribution strategist to lead BetterHelp’s organic brand presence and help more of our ideas travel.

You’ll own the strategy for how BetterHelp builds attention, relevance, and community across owned and earned channels—from social and creators to partnerships, community, long-form content, PR amplification, and emerging platforms. You’ll think beyond individual posts or influencer campaigns to build an interconnected organic ecosystem: identifying where our audiences spend time, what they care about, what BetterHelp has permission to say, and how the right ideas can reach the right people.

This role sits at the intersection of brand strategy, culture, content, and distribution. You’ll pair strong creative instincts with a rigorous understanding of channels and audiences, helping BetterHelp create work that people actively choose to engage with, share, and participate in.

What will you do?

• Own BetterHelp’s organic brand and distribution strategy , defining how the brand earns attention and builds relevance across social, creators, partnerships, community, long-form content, PR amplification, and emerging channels.
• Build an audience-first distribution model that identifies where our audiences spend time, how they consume and share content, and which channels and formats are best suited to different brand ideas.
• Turn brand strategy into channel strategy , translating BetterHelp’

[…]

• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers

The base salary range for this position is $175,000 - $200,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2026 . Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.

Notice to Candidates

BetterHelp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team – please know that we have no affiliation or connection to these situations. We only post open roles on our career page ( betterhelp.com/careers ) or reputable job boards like our official LinkedIn or Indeed pages, and all official BetterHelp recruitment emails will come from the domain @ betterhelp.com . Our commitment is to ensure a safe and transparent hiring experience for all candidates. We will never ask you for money, gift cards, or any form of payment during our hiring process, and we will never send money or checks to candidates. If you experience this, it is a scam.