Senior Growth Marketing Manager

The posting, as Bevi wrote it

Bevi is on a mission to transform how beverages are delivered and consumed. Our connected beverage platform eliminates the need for single-use bottles and cans, making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we're building a future where Bevi machines are everywhere people live, work, and connect. We've raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we've been rapidly growing year over year, saving over 1 billion bottles from waste. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development.

We're looking for a Senior Growth Marketing Manager to drive growth at Bevi, owning the levers that turn demand into pipeline and be accountable for four goals: website conversion rate, MQLs, marketing-sourced pipeline, and the performance of our agentic BDR program. To hit them, you'll set the growth strategy and build and run a cross-channel testing roadmap that spans onsite conversion optimization, AI-driven outbound, email, and new growth channels we haven't fully tapped yet, which could include channels such as webinars, podcasts, and direct mail.

This is a senior, hands-on individual contributor role for an experimenter with a strong sense of ownership. You'll find the biggest growth opportunities, form hypotheses, build the pages, programs, and campaigns yourself, read the results, and scale what works. You'll work closely with Sales, RevOps, and Content, and report to the Head of Growth Marketing. The role has no direct reports today, with room to grow in scope as the function scales.

What You'll Own

• Site conversion rate. Own www.bevi.co conversion performance from first visit to form fill and demo request, and the roadmap to improve it.
• MQL goals. Own MQL volume targets in partnership with Performance Marketing Manager, Bevi’s Agency and RevOps, growing volume while keeping lead quality high.
• Pipeline goals. Own marketing-sourced pipeline targets and tie every program you run back to pipeline and revenue impact.
• Agentic BDR program. Own Bevi's AI-powered BDR program, including targeting, sequence strategy, meeting quality, and pipeline contribution.
• Growth plan. Partner with the Head of Growth Marketing to set the quarterly growth plan, then drive it independently and report progress against it.

Your Day to Day

Growth Strategy & Leadership

• Work with the Head of Growth Marketing on quarterly planning, goal setting, and budget allocation across programs.
• Find growth opportunities and funnel gaps on your own, and bring forward recommendations with a plan and expected impact.
• Represent Growth Marketing with Sales, RevOps, Content, and Product, and get stakeholders aligned on shared priorities.
• Set execution and testing standards for agency partners, contractors, and cross-functional contributors.

Conversion Rate Optimization

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ys for sick leave, etc

• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
• Happy hours, team-building events, bagel breakfasts, Values awards - and more.

A note on AI in our hiring process : We use AI to help synthesize interview notes and surface themes from feedback, keeping our process consistent as we grow. Every application is reviewed by a member of our team, and interviews may be recorded to support note-taking, just let us know if you'd prefer we don't. We'll also ask how you're learning and experimenting with AI in your work. Growing our AI fluency is something every Bevi team member is committed to and invested in.

Our commitment to responsible innovation is reflected in our partnership with the Mass AI Coalition , a collaboration that aligns with our dedication to community-driven progress and the future of technology.

We're passionate about supporting career growth and would love to be part of your professional journey. We also know that talent comes in many forms. We value individual accomplishments, specialized knowledge, and genuine passion over simply checking boxes on a requirements list. Whether you're a seasoned expert or an emerging talent, we're looking for people who are ready to build what's next. If any of our open positions interest you, we'd encourage you to apply! A member of the Bevi Talent team ' recruiting@bevi.co ' will be reaching out about next steps if we would like to move forward.

Accommodations

Bevi is committed to an inclusive hiring process and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact recruiting@bevi.co .