Content and Brand Activation Manager

The posting, as Bigpanda wrote it

Location requirements

Remote based role. Open to candidates in the United States.

About the Role

BigPanda is defining the Agentic ITOps category—and building the market presence to own it.

We’re looking for a Content & Brand Activation Manager to be the hands-on social and video activation engine for Corporate Marketing. This person will take BigPanda’s strategic narratives and turn them into social-native content, short-form video, executive visibility, and real-time moments that earn attention and move the market.

The current Corporate Marketing agenda is centered on a connected narrative designed to create urgency, drive conviction, help buyers evaluate, and provide a practical path forward. This role makes the system travel across LinkedIn, executive channels, events, webinars, and the broader market.

This isn’t a social scheduler or a traditional long-form written content role. It’s a creator and operator who can spot the moment, find the hook, make the thing, and get it live—without waiting for a production machine to appear.

You’ll work closely with the Head of Corporate Marketing and partner with executives, Product Marketing, Demand Generation, Events, Web, Design, PR, and subject-matter experts.

What you will do

Social and executive activation
Oversee the day-to-day social engine for Corporate Marketing.

• Build and manage a practical social calendar across BigPanda’s corporate channel and selected executive profiles.
• Turn company narratives, research, customer evidence, analyst insight, events, and product moments into social-native content.
• Develop posts, carousels, quote-led assets, polls, short articles, and recurring content series that give audiences a reason to stop, think, and respond.
• Support executive thought leadership by shaping ideas, finding the strongest angle, calibrating voice, and packaging content for publication.
• Create social packages around anchor content assets.
• Monitor performance and audience response, identify what’s earning attention, and use those signals to improve the next round of content.

Short-form and social-native video
Own the fast, useful, human end of video production—the content that needs to move quickly and live in the feed, at an event, or in a follow-up moment.

• Develop concepts, hooks, scripts, shot lists, and lightweight production plans for short-form video.
• Capture and produce thought-leadership clips, executive soundbites, event moments, product perspectives, customer or partner moments, and social-native explainers.
• Edit and package raw footage into polished, captioned, platform-ready assets using tools such as Descript, CapCut, Adobe Premiere, or equivalents.
• Shoot phone-quality content when authenticity and speed matter—and know when a more produced approach is warranted.
• Create multiple cuts, openings, aspect ratios, captions, thumbnails, and copy variations from a single recording or source asset.
• Help executives and subject-matter exper

[…]
ption, ideation, editing, repurposing, and production support.

• Proficiency in some combination of Descript, CapCut, Adobe Premiere, or equivalent video tools; Canva, Figma, or similar lightweight creative tools; and LinkedIn, Instagram/Threads, Facebook, and Twitter/X natively.
• Familiarity with GEO/AEO and content discoverability is a plus, but social judgment, video craft, and execution are more important for this role.

About Us

BigPanda delivers agentic automation for IT operations. We enable enterprise IT to keep its digital world running by transforming manual and reactive human processes into intelligent, autonomous systems that detect, respond, and prevent IT incidents at machine speed. That’s why the world’s most trusted brands rely on BigPanda to improve operational efficiency and deliver exceptional service reliability to their customers.
We have an awesome team of motivated, knowledgeable, fun-loving, and friendly Pandas. We provide comprehensive health coverage, parental leave, competitive cash and equity compensation, and a supportive, collaborative, and innovative environment to empower you to do the best work of your career.

Please note that visa sponsorship is not available for this position.
Market competitive salary with an anticipated base compensation range of $_______ - $_______. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location.

BigPanda is proud to be an Equal Employment Opportunity workplace employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Note: BigPanda is an E-Verify Employer
If you need assistance or an accommodation due to a disability, you may contact us at peoplequestions@bigpanda.io.