Senior Growth Marketing Manager

The posting, as BIOptimizers wrote it

About BiOptimizers

BiOptimizers exist to help people go from baseline health to peak biological performance. We develop science-backed supplements and wellness tools that deliver measurable results. As a remote-first company, our globally distributed team focuses on clarity, autonomy, and operational excellence. Every role is designed to support the health and performance of both our customers and our organization.

Role Overview

We’re hiring a Senior Growth Marketing Manager to scale our direct-to-consumer (DTC) business by acquiring new customers — and specifically new subscribers — profitably, at or below our target customer acquisition cost (CAC). This is the core of the role: bring in high-quality subscribers at a CAC that works against their lifetime value, and then scale that engine without breaking the economics.

This is a hands-on, in-the-platform operator role — not a strategy-only seat. You will build, launch, and optimize paid campaigns daily across Meta and Google, extend into video and TV as we scale, and own the full path from ad impression to subscribed customer — including the offers, the creative, and the landing pages that convert a first-time visitor into a recurring subscriber.

You understand that new-customer CAC — not blended ROAS — is the number that matters, and that acquiring a subscriber is worth more than a one-time buyer because subscriber retention and LTV set how much you can profitably spend to acquire. You keep ad message, audience signal, offer, and landing page tightly aligned to drive subscription take-rate. This role reports into marketing leadership and contributes directly to BiOptimizers’ mission of biologically optimizing the health of humanity.

Key Responsibilities

• New-subscriber acquisition at or below target CAC — you own the number, the spend, and the outcome.
• Daily, hands-on management of paid acquisition across Meta and Google, scaling profitable spend as fast as the CAC target allows.
• The acquisition offer and funnel — how first-order offers, subscribe-and-save mechanics, and checkout drive subscription take-rate, first-order margin, and payback.
• The creative and landing-page system that converts cold traffic into subscribers, in partnership with creative and front-end development.
• A repeatable creator-content testing pipeline that graduates winning organic concepts into paid ads.
• Expansion into upper-funnel video and TV (linear / CTV) as the account scales, measured for true incrementality.

Required Qualifications

• 7+ years of hands-on, in-platform paid acquisition experience for a DTC or consumer brand — you have personally managed budgets and owned CAC and performance, not just briefed an agency.
• A proven track record of acquiring new customers profitably at a target CAC and scaling spend without blowing up the economics. Subscription / recurring-revenue acquisition experience is strongly preferred — you understand how subscriber retention and LTV set

[…]
g ground, reading what resonates, and graduating winning concepts into paid ads across TikTok and Meta.

• Fluency in data-driven decision-making and A/B testing — you design clean tests, read results correctly, and act on them. Comfortable with Google Analytics and attribution platforms.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent hands-on experience.

Preferred Qualifications

• Experience scaling subscriber acquisition for a consumer wellness or supplement brand in a hypergrowth environment.
• Hands-on experience with subscription platforms (e.g., Recharge) and optimizing subscribe-and-save offers and churn.
• Experience designing and reading geo holdout or incrementality tests, especially for video / TV spend.
• Familiarity with omnichannel dynamics — how DTC, Amazon, and retail interact, including the effect of branded-search and pricing across channels.

WORK LOCATION

This is a fully remote position. BiOptimizers has a globally distributed team and supports flexible work arrangements across time zones.

COMPANY HOURS & COLLABORATION

With team members across many countries and time zone differences of up to 16 hours, we’ve established a standard collaboration window from 9:00 AM – 5:00 PM EST.

This is not a required work schedule, but a shared time frame for meetings and team syncs. At BiOptimizers, we support flexibility — team members are encouraged to work the hours that best suit them, as long as they:

• Attend required meetings
• Communicate effectively across time zones
• Deliver work by agreed-upon deadlines

EQUAL OPPORTUNITY STATEMENT

BiOptimizers is committed to diversity and inclusion and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other basis protected by applicable law.