Lifecycle Marketing Manager

The posting, as Block wrote it

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

We’re looking for a Lifecycle Marketing Manager to shape how businesses experience Afterpay and Cash App, from their first touch with us to becoming long-term partners. You’ll build and own our global B2B lifecycle and email strategy, including the plan, the personalized journeys and the test roadmap. Your programs will turn prospects into merchants, get new merchants set up and transacting quickly, and give established merchants what they need to grow. You’ll also use AI to personalize at scale and to learn faster than any single campaign could teach us.

This is a global role focused on North America, the UK and APAC. You’ll build strategies globally but think regionally, so each market gets programs that reflect how its merchants buy, sell and grow. You might start your day in merchant insights and lost-deal notes from Sales, looking for the moment new merchants stall during setup. By the afternoon, you’ve turned that insight into a personalized onboarding journey that gets them transacting faster. You’ll report to the Global B2B Commerce Growth Lead and work closely with Sales, Marketing & Revenue Operations, Account-Based Marketing, Content, Partnerships, Product and Compliance.

You Will

You will develop a global lifecycle and email marketing strategy that:

• Thinks like a customer, using merchant insights to help prospects solve their problems, improve their business and see the value of Afterpay and Cash App.
• Grows net new merchants through personalized nurture journeys that move prospects to opportunities and signed merchants.
• Gets new merchants set up and transacting as quickly as possible, then helps them adopt more of our products.
• Helps established merchants grow at scale, increasing transaction volume and engagement with Block.
• Delivers thought leadership, product releases, events and growth opportunities that increase merchant engagement, retention and lifetime value.
• Keeps merchants with us through churn prevention and winback programs.
• Sets lifecycle best practices so prospects and merchants are happy a

[…]
ic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

To find a location’s zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.

Zone A

$135,200 — $202,800 USD

Zone B

$125,800 — $188,600 USD

Zone C

$119,000 — $178,400 USD

Zone D

$108,200 — $162,200 USD

Application Guidelines

Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.

Contact us here with hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

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