VP, Revenue Marketing

The posting, as Bloomerang wrote it

At Bloomerang, we believe change happens on purpose. We champion the power and potential of nonprofits, igniting next-level impact with the team and technology built for purpose. Our powerful giving platform and stellar support enable tens of thousands of nonprofits to raise more, recruit more, and retain more, fueling maximum impact and raising the bar on what’s possible for the nonprofit sector. That's why, even as the nonprofit sector sees declines in giving, Bloomerang customers raise more year over year.

We're also in the business of creating thriving employees. Join a mission-driven culture built on our core values of Simplify, Care and Act. We know our people are the key to our success, and we're proud to be home to some of the most innovative and skilled individuals in the workforce today. Come feel invigorated and unstoppable with us!

The Role

The VP of Revenue Marketing reports to the Chief Marketing Officer and is accountable for how Bloomerang generates new business demand and revenue. Buyer journeys, integrated campaigns, account-based sales and marketing plays, search and AI visibility, paid search, the website, and conversion optimization are your pillars for growth.

Success in the role is driving month-over-month and year-over-year new account acquisition, pipeline, and bookings growth in partnership with Business Development, Sales, and Marketing leadership. You are responsible for the complete demand and conversion engine that takes nonprofits on their journey with Bloomerang.

You lead through the leaders on your team, you influence how the wider Marketing Team works, and you are a visible, trusted leader with your peers across the business.

Key Outcomes

Success in this role is not a set of responsibilities and checking boxes. These are strategic outcomes tied to nonprofit success and ultimately, Bloomerang’s success.

Our volume keeps growing, and it comes from more places than it has before. Paid search, organic and direct have served us well and they keep compounding. You get us (and the team) ahead of where volume will be next. By partnering with demand leaders, you enable our innovation in visibility via a multi-year view of where our volume comes from, and a funded plan to build it.

We win in market segments we have not pursued yet, while the core engine continues to expand. You identify, size, and build the go-to-market account-based marketing and sales playbooks for those segments with your team and GTM leadership. Your integrated campaigns team keeps Marketing in lockstep with the Sales and Business Development motions; activating and opting-in target accounts while the engine that carries the number keeps pacing to beat the plan.

Buyers get an experience built for where they actually are. Much of our funnel is built to catch buyers who arrive ready. You and the team build the next buyer journey layer that meets everyone else via modern integrated campaigns, nurtures, and personalization at scale; using th
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allocation calls with it

• Experience with a modern demand stack — CRM, marketing automation, ABM and intent, analytics, A/B testing, and AI tooling

Benefits

Health + Wellness
You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere.

Time Off

You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more!

401k

You’ll receive a 401k match to help invest in your future.

Equipment

Everything you need to be successful, shipped right to your door. You got this. We got you.

Compensation

The salary range for this position is: $175,500 - $292,500. You may also be eligible for a discretionary bonus. Actual compensation within the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws.

Location

This is a permanent, full-time, fully remote position. Employees living in Indianapolis, IN are welcome to work from our company headquarters. We do not offer Visa sponsorship or relocation assistance at this time.

Accommodations

Applicants who require accommodations may contact careers@bloomerang.com to request an accommodation in completing an application.

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

Bloomerang uses artificial intelligence (AI) tools to help find candidates, review and rank applications against job requirements, and take interview notes. AI does not make hiring decisions. People review every application and every AI recommendation, make all rejection decisions, and make all final hiring decisions.