Industry Marketing, Financial Services Lead

The posting, as Braze wrote it

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

Position Overview

The Financial Services industry operates in one of the most complex, highly regulated, and high-stakes environments, where trust is hard-earned, customer expectations are rising, and the cost of getting it wrong is significant. Success demands exceptionally high standards across security, compliance, and customer experience, all while navigating legacy systems, fragmented data, and the growing pressure to innovate at the pace of a rapidly evolving digital world.

As Industry Marketing Lead for Financial Services, you know the industry inside and out, and you understand the evolving needs of marketers in this space. An extended member of the Braze Product Marketing team, you’ll own every element of how Braze shows up in this market. You’ll set the strategy, write the industry narrative and positioning, create the plays the field can run, and develop the solutions that address the financial marketer’s unique regulatory and engagement challenges. You’ll work closely with sales, product, partnerships, customer success teams, and other Braze marketing teams to build Braze’s Financial Services business. This role’s day-to-day allows for both building strategy and hands-on execution as we continue to invest in this key industry.

Key Responsibilities

Architect the Industry Marketing strategy

• Lead the development and execution of a comprehensive marketing strategy tailored to the Financial Services industry.
• Collaborate with revenue and product teams to align Braze’s products and value proposition with industry-specific marketing objectives and business outcomes.
• Develop a go-to-market strategy targeting key Financial Services audiences, leveraging industry insights to drive platform adoption.
• Build a roadmap of 1:many and 1:few assets (sub-industry POVs, GTM plays, pitch narratives, demo stories) for the most important segments of Financial Services

Own and deliver th
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ecisions and are involved throughout the process.

Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:

• To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.
• To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a retroactive manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com .

Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page .

Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)

Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review.

To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here .

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.