Lifecycle Marketing Fellow

The posting, as Brooklyn Sports & Entertainment wrote it

Brooklyn Sports & Entertainment creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center, Brooklyn Sports & Entertainment operates at the intersection of live entertainment, premium hospitality, and community engagement.

As it expands its existing portfolio, Brooklyn Sports & Entertainment now includes BK Mag, Brooklyn Wine Club, and a hospitality business developing several location-based entertainment properties.

Whether on the court, on stage, or in the workplace, Brooklyn Sports & Entertainment is driven by a pursuit of excellence—constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base. The company is deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities, ensuring that every interaction reflects its values of growth mindset, integrity, accountability and care.

We are guided by our core values

• Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
• Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
• Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
• Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team.

SUMMARY

Our Fellowship Program brings together recent graduates who have an interest in working in the sports and entertainment industry. Standout applicants will embody the spirit and values of Brooklyn Sports & Entertainment: Accountability, Growth Mindset, Integrity, and Care.

The program supports Brooklyn Sports & Entertainment's commitment to developing diverse leaders and making impactful strides in the world of sports and entertainment.

PROGRAM OVERVIEW

The Fellowship is a 12-month paid program for motivated and innovative recent college graduates. It is designed to build core skills, gain business insights, and get exposure to the many facets of Brooklyn Sports & Entertainment.

The Lifecycle Marketing Fellow will help develop and execute fan engagement and retention initiatives across the Brooklyn Nets and broader Brooklyn Sports & Entertainment portfolio. Throughout the fellowship, they will gain hands-on experience in audience segmentation, email and SMS marketing, automated fan journeys, and campaign performance measurement. They will collaborate with cross-functional teams across marketing, ticketing, and digital to build a more connected, data-driven approach to fan engagement.

KEY RESPONSIBILITIES

• Support the planning, execution, and optimization of email and SMS marketing campaigns.
• Assist with audience segmentation, fan journey mapping, and lifecycle automation deve

[…]
ll-time roles within Brooklyn Sports & Entertainment

• Mentorship: access to Brooklyn Sports & Entertainment's mentorship program and peer-to-peer mentorship
• Compensation: the Fellowship is paid, and Fellows are benefits eligible for our competitive packages

HOW TO APPLY

The Fellowship Program will be accepting applications until Tuesday, November 17th. To apply, please submit the below documents:

• Resume: Attach a resume
• Statement of Intent (attached as a cover letter to your application): How will you contribute to Brooklyn Sports & Entertainment's values in both the short and long term? How will your participation in the Fellowship Program help you achieve your personal and professional goals? Please submit a brief essay (no more than 500 words).

PLEASE NOTE: You can only apply for one opportunity within one of the five departments. Please be thoughtful in your selection.

SALARY

$20.00 per hour + corporate benefits

WORK ENVIRONMENT

This position primarily works in an office environment; however, our program fellows may be expected to attend games and events in a paid capacity as requested. Games and events may take place on evenings, weekends and holidays.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.