National Account Manager, Walmart

The posting, as Bubble Skincare wrote it

National Account Manager — Walmart

Reports to: Director of Key Accounts, Mass
Department: Commercial
Compensation: $80,000 - $140,000 annual salary
Location: Remote, AR
Accounts: Walmart (Stores, Walmart.com, Walmart Marketplace)

Role Summary
We're looking for a Walmart-obsessed, data-driven, action-oriented National Account Manager to own the day-to-day of Walmart. You'll run the commercial drumbeat: forecasting, reporting, item and promo performance, Retail Link hygiene, and retail media briefing. You'll also shape feature and event planning, pitch growth opportunities, and support NPD launches. You'll be our resident expert on everything that makes Walmart tick, from category and competitor dynamics to the digital shelf and Marketplace. This role is highly collaborative, working hand in hand with Marketing, Influencer & Community, Operations, and Ecommerce to deliver 360° retailer support and bring Bubble to life in-store and online.

What You'll Deliver (Key Outcomes)

• Plan & Forecast Accuracy: Tight weekly and monthly LE, with risks and opportunities flagged early and quantified.
• Relentless Basics: Retail Link/Scintilla accuracy, item setup/PIM, PDP excellence, and flawless promo and price execution.
• Growth Moves: Identify, plan, and pitch features, space, and NPD opportunities backed by strong data and ROI.
• Category & Competitor Mastery: Know the Walmart shelf, the competitive set, and market trends better than anyone. Turn that knowledge into a point of view that wins line reviews.
• Digital Shelf Excellence: PDPs, onsite merchandising, and Marketplace run at peak efficiency, with digital treated as a core growth engine and not an afterthought.
• 360° Collaboration: Partner with Marketing to bring trade marketing and retailer activations to life, and share Walmart insight with Influencer & Community to sharpen their programs.
• Walmart Obsession: Deeply understand Walmart's priorities, tools, and rhythms. Anticipate buyer needs and deliver best-in-class execution.

Core Responsibilities

Account Ownership (Walmart)

• Manage the day-to-day business: item setup and maintenance, content/PDPs, price and promo execution, comp shops, and post-event readouts.
• Prepare and lead business plan meetings, line reviews, and weekly touchpoints. Build trust-based buyer relationships.
• Build and maintain Retail Link/Scintilla dashboards for sales, inventory, and supply health. Translate insights into clear actions.
• Strategic Growth Planning: Partner with the Director to shape and pitch feature and event plans, modular and secondary placements, and retail marketing opportunities.
• NPD & Launch Planning: Translate the innovation pipeline into Walmart-ready pitches that secure sell-in, feature support, and merchandising to maximize trial and repeat.
• Stay current on Walmart's corporate strategy, earnings, supplier communications, and event calendar (e.g., Deals events, Walmart+ Week, seasonal resets). Translate these into imp

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recasting, Supply & Risk Management

• Partner with Sales Planning and Ops on stock and sales plans. Monitor OTIF, constraints, and E&O, and recommend mitigations.
• Track item productivity, rate of sale, and door-level performance. Propose actions by SKU and mod.

Reporting & Insights

• Produce weekly performance packs covering sell-in vs sell-out, velocity, mix, and promo ROI. Escalate risks with data-backed options.
• Mine data to spot whitespace and defend shelf through new doors, secondary space, pack and price tests, and kits/bundles.

Qualifications

• Experience: 6+ years in beauty/personal care account management with proven Walmart ownership. No marketing or influencer background required.
• Tools: Retail Link, Walmart Connect fundamentals, and strong Excel/Google Sheets skills (INDEX/MATCH, PIVOTs), plus data storytelling. Hands-on experience with Nielsen or other syndicated data and Walmart Seller Center/Marketplace.
• Execution: Demonstrated strength in forecasting, PIM/item setup, PDP/content management, and promo operations.
• Analytical Curiosity: Experience mapping planograms and building category and competitor analyses that shape retailer strategy.
• Strategic Skills: Able to build compelling growth stories for features, space, NPD, and trade marketing, and to translate insights into buyer-ready pitches.
• Collaboration: Strong partnership mindset. Comfortable working daily with Marketing, Influencer & Community, Ops/Supply, and Ecommerce.
• Mindset: Walmart obsessed, proactive, detail-obsessed, and calm under pressure. Turns analysis into action with speed and is energized by knowing everything that makes Walmart tick.

Primary Evaluation Metrics
Forecast Accuracy, Retail Sales/Net Sales, Item Productivity (ROS/UPD), OTIF & In-Stock %, Promo ROI, Share of Search/.com Conversion, Category Share at Walmart, PDP/Listing Quality Score, Marketplace Sales & Seller Performance, Buyer Relationship Health (Walmart), Trade Marketing Activation ROI