Associate Creative Director/Senior Copywriter - Health & Wellness

The posting, as Burson wrote it

Who we are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram .

More about the role

Burson is seeking a creative storyteller who understands how powerful ideas move through culture, spark engagement, and drive meaningful action. Whether at the Associate Creative Director or Senior Copywriter level, you'll bring deep experience partnering with pharmaceutical and healthcare clients, translating complex science, data, and healthcare topics into compelling, audience-centric narratives for both healthcare professionals and consumers. You'll thrive in a fast-paced, integrated environment where collaboration, curiosity, and adaptability are essential, and where creative ideas come to life across multiple channels and formats. From crafting attention-grabbing social content and persuasive pitch narratives to developing engaging video scripts and campaign concepts, you'll be equally comfortable thinking strategically and executing at a high level. We're looking for someone who is passionate about elevating creative excellence, enjoys working alongside multidisciplinary teams, and, for those in leadership roles, is energized by mentoring and developing junior talent while helping shape the next generation of creative thinkers.

What you'll do

• Serve as the day‑to‑day creative across integrated healthcare programs, guiding teams to develop concepts and ideas that earn attention, spark conversation, and solve client challenges in culturally relevant ways.
• Partner closely with Digital, and Account teams to shape and refine creative briefs grounded in audience, media, and cultural intelligence, including briefs for healthcare and pharma clients, across both HCP and DTC audiences.
• Collaborate with your art/creative partner to drive work that ladders up to a unifying earned‑first “big idea” across PR, social, digital, experiential, influencer, and content.
• Develop breakthrough, earned-ready ideas and narratives that journalists, creators, and communities want to engage with while navigating medica

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munications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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