Director of Paid Media

The posting, as Button wrote it

Button is building the future of the commerce-powered internet — enabling performance marketing and monetization at scale across marketplaces, brands, and creators. We create products that unlock new value at the intersection of discovery, engagement, and conversion. Our mission is to empower the companies shaping the creator and affiliate economy — fueling mobile growth through innovation and new paths to monetization. Our vision is an internet where all marketing is performance-based, everyone wins, and our innovation within the creator and affiliate ecosystem lays the foundation for a new era of growth.
As part of that mission, Button helps creators, and the brands that back them, turn organic influence into efficient, scaled paid distribution.
Our core work is creator whitelisting and boosting, which means running paid social through creator handles and creator-native creative across Instagram, Facebook, and other social platforms. Rather than relying on brand-account ads that audiences tend to scroll past, we put spend behind the accounts that audiences already trust, which improves efficiency and opens up inventory that standard paid social cannot reach.
We operate on both sides of this market. For brands, we buy against creator content to extend reach and drive efficient, incremental customer acquisition. For creators, we buy on their behalf to fund their own arbitrage, turning their audiences and content into a profitable paid media engine.

Role Overview
This role is responsible for the performance, growth, and profitability of a portfolio of creator and brand accounts, with direct revenue accountability for a key book of business.
It is worth being clear about what this role is not. It is not a relationship management role, and it is not the kind of account management role that runs on decks and quarterly business reviews. It is a revenue role for someone who works inside accounts every day, thinks in unit economics, and creates urgency rather than waiting for it to appear.
You will manage accounts end to end. That means buying media daily across both sides of the book, which includes buying on behalf of brands to boost creators as well as buying on behalf of creators to fund their own arbitrage. It means monitoring performance closely enough that you know what needs to happen before anyone asks, translating what you see into direct recommendations, and pushing both brands and creators to act on them. It also means growing spend profitably across your book, developing the strategies and processes that allow the book to scale without breaking, and onboarding new high-priority accounts so they reach scale quickly.
AS DIRECTOR OF PAID MEDIA, YOU WILL OWN:
The health and growth of the portfolio
Your primary success metric is volume of spend at break-even or above.

• You will buy and manage media yourself, working directly in the ad accounts every day rather than reviewing reports that other people have prepared.
• You will monitor ca

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on a number of factors, including skills and experience relative to the job description listed above). In addition, Button provides employees with a 401(k) plan and automatically contributes 3% of an employee’s salary annually. We also want our employees to be well-rested and live balanced lives–Buttonians enjoy unlimited time off (including birthdays off) and Summer and Winter Breaks which allow the entire company to take a breath and recharge, as well as an employee assistance program. For many of the health, vision, and dental insurance plans offered by Button, the company covers 100% of the premiums for employees and 80% for dependents. Button offers all employees and their dependents complimentary memberships to One Medical as well as a monthly stipend for mobile phone/internet and an annual lifestyle stipend. Button also offers employees in select markets “All Access” memberships to WeWork as well as regular “coworking days” and social events. Most of all, Button offers our employees the opportunity to live our company values–Learn & Grow, Experiment, Adapt, and Deliver–and to be a part of an incredible team of humans working together to build a better internet, fueled by commerce.
Button is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
Button is an Equal Opportunity Employer. We do not discriminate against qualified applicants or employees on the basis of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by federal, state, or local law, rule, or regulation.