Vertical Marketing Manager, Automotive & Emerging SMB Verticals

The posting, as CallRail wrote it

The Position

CallRail is a lead engagement platform: we show businesses which marketing drives their calls, forms, and chats, and we help them answer, qualify, and route those leads around the clock. We're looking for a Vertical Marketing Manager to own a portfolio of our emerging markets, with automotive at the center. Think of the role as general manager for that portfolio: you set the strategy, you own the number, and you're the company's go-to on these markets.

You'll build the personas, positioning, and messaging for these verticals, verticalizing our go-to-market narrative for each audience. From there you'll partner with demand generation, customer marketing, and content on how it comes to life, and work closely with sales, product, and leadership on what we build and say. Expect roughly equal parts strategy and execution.

Automotive is the priority. It's one of our fastest-growing segments, and the aftermarket — repair and service businesses, tire and quick-service shops, collision centers, and the parts suppliers and retailers who serve them — is where you'll go deepest. Alongside it, you'll own a portfolio of our emerging small business verticals. They sit at different stages and require different levels of investment, and determining where to focus is a core part of the role. What connects them is the customer: small businesses that win or lose on the leads they capture.

What You'll Do

• You act like an owner. These markets are your line of business. You know their performance, their risks, and their opportunities inside and out, and you carry the accountability that comes with it.
• You bring an informed point of view. You represent home services in cross-functional and leadership conversations, and your perspective carries weight because it's grounded in real expertise — what customers are telling you, what the data shows, what competitors are doing.
• You advocate for what your markets need. You don't wait for a door to open; you open it. When you see something we need in order to win, you build the case for it, bring the rationale and the numbers, and champion it until it gets a real decision.
• You go deep. You're genuinely curious about this industry, its buyers, and the forces shaping it. You want to keep learning, testing, and refining what works.

What You'll Own

Portfolio strategy and business performance

• Own the go-to-market strategy across your automotive & other SMB verticals: how we position and message to each audience, and the plan to hit our acquisition and revenue goals
• Decide where your time and our investment go. These markets won't all need the same thing, and setting that balance — then making the case for it — is yours to own
• Live in the numbers that define the health of the business: customers, new MRR, churn, ARPU, conversion rate, and product adoption. You'll spot emerging trends and issues early, work cross-functionally to understand what's driving them, and bring a plan when one is nee

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ution in the same day

If you do not meet all the requirements listed, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that aligns with your skills and experience.

Additional Perks

• Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
• Competitive HSA with company matching
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday * an in-office perk
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match, up to $500 annually
• Regular company outings and events
• Hybrid work options with $500 office stipend to set up your home office
• Designated bike storage

Learn more: https://www.callrail.com/about/

You Are Welcome Here

CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company's core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Continuous adoption of AI technologies is essential to this role. You will be expected to leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks.

*** This position is based out of our Atlanta office. Through December 2026, employees are expected to work in the office on Tuesdays and Thursdays.

Beginning in January 2027, CallRail will transition to a 3 day hybrid work model. Employees will work in the office on Mondays, Tuesdays, and Thursdays.