Demand Generation Manager - Paid Social

The posting, as Canopy wrote it

Demand Generation Manager - Paid Social

Canopy, Draper, UT

About Us

Canopy is a fast-growing SaaS company in Draper, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry.

We aim to help our clients unlock the firm they’ve always wanted with our Practice Management Suite. We place a strong emphasis on delighting our customers, spotting and solving problems, and being good people along the way. And we just secured $70M in Series C funding to help us fulfill that mission.

Click here to see why our clients (and investors) love Canopy.

Interested in learning more about Canopy & the industry? Check out our blog here where you can find great information on our product features, industry news, practice management, and more!

The Opportunity

The Demand Generation Manager - Paid Social at Canopy will own our paid social program end to end — building audiences, launching and testing campaigns, managing creative, and reporting on the pipeline and net new revenue that spend produces. The ideal candidate is a hands-on paid media operator who is equally comfortable inside Meta, LinkedIn, and Reddit ads managers and inside the CRM, and who can tell a clear, defensible story about what advertising is doing for the business.

This is a hybrid position in Draper, Utah (M, W, F in-office).

What You’ll Do

• Paid social ownership : Plan, launch, optimize, and scale paid campaigns across Meta, LinkedIn, Reddit, and emerging platforms. Own day-to-day campaign structure, targeting, bidding, pacing, and optimization, and support paid search on Google Ads where it complements the program.
• Audience building : Build and maintain the audience layer that makes paid work — matched and custom audiences, ICP and ABM segments, retargeting pools, lookalikes, and suppression lists — using firmographic, intent, and CRM data.
• Testing and experimentation : Run a continuous, structured test roadmap across audiences, creative, offers, placements, and landing pages. Set the hypothesis, call the result, document the learning, and roll winners into the always-on program.
• Attribution and storytelling : Dig into performance from multiple angles — platform data, HubSpot and Salesforce, multi-touch attribution, and self-reported attribution — to connect spend to MQLs, SQLs, pipeline, and net new revenue. Be able to defend the numbers and explain what to do next.
• Budget management : Own the paid social budget month to month and quarter to quarter. Forecast, pace, and reallocate spend toward the channels, audiences, and offers producing the best marginal return.
• Creative management : Brief, prioritize, and manage creative requests with our design and content teams. Maintain the creative library, track fatigue, and keep a refresh cadence that stays ahead of declining performance.
• Content ideation and creation : Partner with content and product

[…]
atives around continuing education, community outreach, recruiting, onboarding, and more.

☕ Fully-stocked kitchen - Keto? Vegan? Flexitarian? Mandalorian? We’ve got you covered.

Our Values

We approach our work every day with a few things in mind:

🔑 Own - We own this place! We focus on outcomes, holding ourselves & each other accountable.

🏆 Win - We win by delighting our customers with the very best products and services.

👍 Do Good - We work hard to be good people!

💡 Embrace Curiosity & Candor - We approach everything with curiosity & we understand that candor is kindness and give the gift of feedback.

Act Startup Fast - We know the best way to become a world-class company is to always act like a tiny startup: fast, hungry, intense, and scrappy. But especially fast.

To learn more about us & our values, click here .

Interviewing @ Canopy

Application processes can be a little stressful. Here are the stages of a typical interview process at Canopy:

• Once your application is received, we will review it and get back to you if we feel like it’s a mutual fit!
• 20-minute phone call with the People Team
• 45-60-minute video or in-person interview with the Hiring Manager
• 1-3 rounds of interviews, depending on the role
• Final Interview

Interview processes can vary depending on the role. The People Team will give you a role-specific overview of the process during your first phone call.

Remember : This is your interview too! We know candidates are evaluating us just as much as we are them. We encourage you to bring questions to each of your interviews—our hiring teams will always make sure to save time for questions at the end!

Canopy is an equal-opportunity employer. Canopy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status, or veteran status.