Founding Director, Product Marketing

The posting, as Cardless wrote it

ABOUT CARDLESS

Cardless is building the infrastructure for the world's best companies to design, build, and launch financial products. Companies like Coinbase and Bilt use Cardless to create credit cards that feel entirely their own. In an industry where branded financial products usually mean shared logos and shared control, Cardless is built to disappear. Our APIs and components shape the journey from the first application to every purchase, reward, and moment of support that follows, while we handle lending, compliance, and operations behind the scenes.

In September 2025, we raised a $60 million Series C led by Spark Capital, bringing our total funding to $170 million. The team is over 70 people and scaling toward profitability by year-end 2026.

We're looking for kind, humble people with high standards and low egos. We take the work seriously without taking ourselves too seriously. We see what could be improved, make it so, and leave every product, system, and team better than we found it.

ABOUT CARDLESS

Cardless is a Series C consumer fintech that uses AI to make it easy for the world's largest brands to build credit cards into their ecosystems. Think Shopify, but for credit cards. Brands use Cardless to configure, launch, and grow credit card programs that delight their customers and strengthen their core business.

Customers include Coinbase, Bilt Rewards, Alibaba, Qatar Airways, and LATAM Airlines. Cardless powers cards on all three major networks (Visa, Mastercard, and American Express) and uses agentic servicing to operate at a fraction of the headcount and cost that traditional card issuers require.

Cardless raised a $60 million Series C led by Spark Capital in September 2025, bringing total funding past $170 million. The team is past 70 people and scaling toward profitability by year-end 2026.

ABOUT THE ROLE

Cardless operates at the intersection of financial infrastructure, brand partnerships, and capital markets — and the distance between what the market thinks of Cardless and what we actually do is where growth either accelerates or stalls. This role exists to close that gap.

Cardless is hiring its first product marketing hire — a senior, hands-on PMM who will define how we talk about ourselves in the market and build the narrative our business team uses to land our newest customers. This is a hybrid role by design: you'll own brand narrative and positioning (including our website), have the freedom to start investing in blogging, social channels, and other forms of thought leadership, and you'll own our sales collateral (decks, one-pagers, case studies, battlecards). Those two things should come from the same person and the same story, especially at this stage.

We're a B2B2C business: we sell to enterprise partners (brands, banks, or programs), and those partners in turn put a card in front of their own consumers. You'll need to be comfortable positioning for both audiences — the enterprise buyer evaluating a plat
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alent in the market is going to AI labs or starting companies. Cardless recruits from the band in between: operators who are not certain about their next move but know they want meaningful impact and the opportunity to do the best work of their careers. If that description fits you, this is the role.

COMPENSATION

This role has an annual starting salary range of $175,000–$220,000 + equity + benefits. Actual compensation is influenced by a wide array of factors including but not limited to skills, experience, and specific work location.

BENEFITS

We're proud to offer our team excellent benefits

💸 Meaningful Start-up equity

🏥 100% health, vision & dental primary coverage

➕ 75% health, vision & dental dependent coverage

🍱 Catered lunches

🚎 $250/month Commuter benefit

👶 Parental leave

✈️ Team building events & happy hours

🌴 Flexible PTO with a minimum of 15 days off per year

🖥️ Apple equipment

💸 401k plan

LOCATION

We're headquartered in San Francisco, CA, with a beautiful office in Jackson Square. This role is in-office 5 days a week.

BENEFITS

We're proud to offer our team excellent benefits

💸 Meaningful Start-up equity

🏥 100% health, vision & dental primary coverage

➕ 75% health, vision & dental dependent coverage

🍱 Catered lunches

🚎 $250/month Commuter benefit

👶 Parental leave

✈️ Team building events & happy hours

🌴 Flexible PTO with a minimum of 15 days off per year

🖥️ Apple equipment

💸 401k plan

LOCATION

We're headquartered in San Francisco, CA, with a beautiful office in Jackson Square. We’re in the office at least three days a week, and most of us are there more than that, because we do our best thinking and building together in person. We’re looking for someone who’s genuinely excited to be there alongside the team.

Cardless is an equal opportunity employer. We do not discriminate against applicants or employees on the basis of any characteristic protected by applicable federal, state, or local law.