Head of Demand Generation

The posting, as Celigo wrote it

Integration meets Innovation

At Celigo, we believe integration should empower — not exhaust — innovation. As a modern Integration and Automation Platform (iPaaS), we’re on a mission to simplify how companies integrate, automate, and optimize processes. Powered by game-changing technology like runtime AI and prebuilt, mission-critical integrations, Celigo is redefining how businesses connect their world.

Celigo is seeking a proven, senior demand generation leader to own the full pipeline engine from always-on digital programs to brand and thought leadership amplification, digital events, and sales development. The right candidate brings a track record of building integrated, data-driven marketing motions in fast-growing B2B SaaS companies and can operate at both the strategic and executional levels.

You will report to the VP of Revenue Marketing and serve as a key GTM partner to Sales, RevOps, and Marketing leadership. This role carries direct accountability for the marketing-sourced and marketing-influenced pipeline across new-logo and expansion efforts.

What would you do if hired?

Always-On Demand Generation

• Drive MQL-to-SQL conversion through full-funnel campaign architecture; from top-of-funnel awareness to qualified pipeline handoff
• Partner with Marketing Ops and RevOps to ensure clean attribution, lead routing, and funnel reporting in HubSpot and Salesforce
• Manage paid media budgets with a rigorous test-and-optimize cadence; own program ROI and CAC reporting
• Develop programs in partnership with ABX Campaign Architecture to drive account engagement and pipeline acceleration for target ICP accounts

Content Strategy & Thought Leadership Promotion

• Lead content distribution strategy across owned, earned, and paid channels ensuring thought leadership assets (research reports, Gartner MQ, analyst content) are activated across every demand motion
• Collaborate with Product Marketing and Content teams to develop demand-generating content: webinars, whitepapers, case studies, solution briefs, and digital content sequences
• Drive awareness and new logo pipeline through brand amplification programs, including employee advocacy, partner co-marketing, and executive visibility
• Leverage editorial and content calendars to maintain consistent, campaign-integrated messaging across all channels

Digital Human & Webinar Programs

• Own the webinar program end-to-end: strategy, topic selection, promotion, speaker coordination, production, and post-event lead nurture
• Expand digital event programming including virtual summits, customer spotlights, and co-hosted partner webinars
• Explore and pilot emerging digital human / AI avatar capabilities to scale thought leadership content delivery and engagement

SDR & AI SDR Leadership

• Manage and develop the SDR team (and AI SDR platform, if applicable), setting quota frameworks, outreach sequencing strategy, and performance accountability
• Implement and iterate on AI SDR tools (e.g

[…]
automation in the hands of every team, unifying workflows from the predictable to the fully agentic in a single platform.

Here you’ll experience

• Remote-first culture, built on trust, collaboration, and transparency
• A high-growth, inclusive work environment where innovation thrives and ideas are implemented
• Lightspeed learning opportunities to keep you at the leading edge of your field
• Exceptional coworkers who challenge and inspire you daily
• Competitive compensation and benefits, including:
• Three weeks of vacation (starting year one)
• Wellness days and holidays to recharge
• Parental leave and a generous benefits package
• Monthly tech stipend
• Recognition and career development opportunities

Diversity, Equity, Inclusion, and Accessibility

As a company, one of the values we hold most dear is fostering a safe, collaborative environment to bring out the best in us, so we created our Taking a Stand Initiative. Our TAS initiative is a volunteer committee open to all Celigans, with representation from underrepresented voices within our company. We believe, unequivocally, that everyone deserves to be in a place where they feel welcome as they are. Learn more about Taking a Stand (https://www.celigo.com/about-us/dei/).

Celigo is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, national origin, religion, creed, age, disability, sex, gender, sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Applications submitted to Celigo are screened for signals associated with fraudulent activity. This screening does not use automated decision-making, and all flagged applications are reviewed by a member of our recruiting team.