Marketing Manager

The posting, as Centennial Real Estate Company LLC wrote it

POSITION/PURPOSE

The Marketing Manager provides the planning and leadership for the assigned center(s) by ensuring that the appropriate structures, systems, competencies, and values are developed to drive traffic/sales and Net Operating Income (NOI) growth. The position is responsible for the day-to-day Consumer Marketing of the field property assigned to ensure awareness of store mix, drive retailer traffic / sales, and build customer affinity for the property, working closely with, and indirectly reporting to the Corporate Marketing Team for corporate strategies and programs.

PRINCIPAL JOB ACTIVITIES

• Own the responsibility for supporting and activating all consumer promotional concepts, services, and marketing programs.
• Work with General Manager and Corporate Marketing to create budget and strategic local marketing plans that align with overall marketing objectives. Manage spending within established budget parameters and timelines in conjunction with property management and corporate marketing.
• Develop and execute annual event plans reflective of the property positioning and conducive to the needs of the local market while driving tenant sales performance and positioning the center as a destination for entertainment. Work with merchants to gain participation in events and notify them of all upcoming events and any special instruction for the day of the event.
• Photograph and document all property events and associated follow up.
• Create, curate, and manage all published digital content (images, video, written), including updates to the property website, weekly email blasts, and posting to the property’s social media channels. Create relevant, original, high-quality content. Increase consumer interaction within digital mediums to drive property visit frequency and retailer sales growth. Become an advocate for the property in social media spaces, engaging in dialogues and answering questions where appropriate. Responsible for updating property digital content on website and social media sites assuring accuracy and value to the customer.
• Protect and build the Centennial brand by supporting and ensuring adherence to brand guidelines and visual merchandise standouts including monitoring common area to ensure visual consumer messaging standards are met.
• Develop center directories, maintain window displays and center décor.
• Support with maintaining, updating, and distributing property retailer and marketing promotional materials.
• Assist with analysis and follow-up of special events and marketing programs in a professional and timely manner to measure results. Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, tenant success and community support.
• Communicate performance results to ownership and corporate.
• Develop individual and organizational consumer and business contacts within the community to build property’s local relationship and growth within market, thes

[…]
This position will be required to rotate weekend duty assignment with the mall management staff and will be required to work a variety of shifts from time to time and is required to support emergency response needs 24 hours per day/7 days per week, preferably with a response time under 30 minutes. The requirement in the preceding sentence will not apply if the position is on; approved paid time off, approved leave or another position is approved by the GM for a specific period of time to handle ‘on call’ responsibilities.

EQUAL OPPORTUNITY EMPLOYER

Centennial ensures equal employment opportunities regardless of race, creed, gender, color, national origin, religion, age, sexual orientation, or disability.
Pay Range
$100,000 — $100,000 USD

Centennial is a retail real estate owner and operator with a national portfolio of shopping, dining, entertainment and mixed-use destinations as well as a full-service property management platform serving third-party owners. With over 300 employees nationwide, the firm now operates 20 million square feet of mixed-use destinations in 16 states. Since 1997, Centennial has played a pivotal role in shaping the evolution of American retail by creating a superior multi-faceted shopping experience with properties that serve not only as a place of commerce, but as a place of community.
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Centennial does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by Centennial to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that Centennial will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity. At this time, we are not working with any agencies.

All job offers are contingent on completion of a background check and proof of eligibility to work in the United States.