Director of Organic Growth & AI Discovery

The posting, as Centerfield wrote it

Hi, We're Centerfield!

Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com http://Business.com and BroadbandNow.com http://BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.

THE OPPORTUNITY...

Centerfield is hiring a Director, Organic Growth to drive organic performance and AI-search visibility across our portfolio of 10 digital brands. This is a hands-on leadership role for someone who understands search deeply, from traditional SERPs to AI Overviews and LLM answer engines, and can turn that understanding into traffic, visibility, and gross profit. You will turn agreed business priorities and client commitments into roadmaps, assignments, and completed work.

Reporting to the VP, Content, you will lead the Organic Growth and Web Publishing team and work closely with Content, Sales, Corporate Marketing, Product, Engineering, Communications, and our AI & Automation team. We are looking for a leader who can diagnose a performance problem, develop the team, and make a clear recommendation to senior leadership, sometimes all in the same day. You have a strong bias to action. You make calls with imperfect data, and you have no patience for reporting that does not lead to a decision.

HOW YOU'LL CONTRIBUTE...

EXECUTE ORGANIC GROWTH ROADMAPS ACROSS THE PORTFOLIO

• Develop and execute per-site organic growth roadmaps across all 10 brands (SEO, answer engine optimization and generative engine optimization), within portfolio priorities agreed with the VP, Content and Presidents. Recommend what gets created, refreshed, consolidated, or retired, and turn approved priorities into work tied to qualified traffic, conversions, and gross profit.
• Write and maintain practical guidance for SEO, answer engine optimization and generative engine optimization, and update it as the evidence changes.
• Diagnose organic performance declines and algorithm or AI-platform changes. Separate a reporting bug or technical problem from a broader shift, and lead specific recovery plans with accountable owners, built with the Content Leads rather than handed to them.
• Shape the technical search roadmap with Product and Engineering across crawlability, indexation, information architecture, internal linking, structured data, and site templates.
• Translate technical findings into clear requirements for Engineering, and verify the impact of completed work.
• Build search and discovery considerations into content planning, publishing workflows, and site changes.

[…]
& unprecedented team spirit (featured in LA Business Journal & Built In LA)

• Fully stocked kitchens with snacks & drinks
• Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes hosted by professional instructors (yoga, kickboxing & circuit training)
• Free on-site gym + locker rooms
• Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
• Monthly team outings (ball games, casino night, hikes, etc.)
• Career growth – we enjoy promoting from within!

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AI & Interview Policy

At Centerfield, we use AI tools internally to support efficiency and fairness in our hiring process, including resume screening and administrative tasks.

Candidates are welcome to use AI tools ethically to prepare for interviews, such as practicing responses or researching questions. However, all responses during the interview process should reflect your own knowledge, experience, and judgment.

The use of AI tools to generate responses during live interviews, technical assessments, or written submissions is not permitted unless explicitly stated otherwise.

To learn more, visit us Here https://www.centerfield.com/about/.

Interviews will take place after resumes have been screened for the minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.

For more information about our collection, use, and disclosure of your personal information in connection with our evaluating your candidacy, please visit our Privacy Policy at https://www.centerfield.com/privacy-policy/.

Centerfield Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.