Strategic Business Development Representative

The posting, as CentralReach wrote it

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.

The Strategic Business Development Representative (BDR) will partner closely with our Enterprise Sales team to develop and execute account strategies across a focused portfolio of high-value healthcare organizations. This role is ideal for a business-minded professional who enjoys research, problem solving, and building relationships. Success in this role comes from understanding customer challenges, developing thoughtful outreach strategies, and creating opportunities within strategically identified accounts.

This is a Hybrid role in our Holmdel, NJ office.

Your primary mission is to build pipeline within a defined book of strategic accounts through thoughtful outbound prospecting, deep account research, and multi-threaded stakeholder engagement. You will partner closely with Strategic Account Executives to map organizations, understand business challenges, build relationships with key decision-makers, and create opportunities within high-value target accounts. This role requires strong business acumen, intellectual curiosity, and the ability to communicate confidently with executive-level stakeholders. Success comes from strategic thinking, preparation, personalization, and the ability to create meaningful conversations with prospective customers.

What Makes This Opportunity Different

This is not a traditional high-volume sales development role. The Strategic BDR will work within a defined portfolio of strategic accounts, partnering directly with experienced Account Executives to develop account plans, engage executive-level stakeholders, and execute personalized outreach strategies. The focus is on quality, preparation, business acumen, and strategic account engagement rather than activity volume alone.

Key Accountabilities

• Execute strategic outbound prospecting across a defined set of 50–75 target accounts, developing tailored engagement plans designed to create meaningful conversations with key decision-makers.
• Build and maintain deep account intelligence for each target, including organizational structure, key stakeholders, business priorities, growth initiatives, technology landscape, and potential challenges.
• Develop and execute personalized, multi-touch outreach strategies across phone, email, LinkedIn, and industry events, tailoring messaging to specific stakeholders and business priorities.
• Qualify prospective customers against CentralReach's Ideal Customer Profile and identify organizations with strong strategic alignment and long-term partnership potential.
• Book and coordinate qualified discovery meetings and exec

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partnering closely with experienced Account Executives. Rather than relying on volume alone, they take a deliberate and thoughtful approach to engaging prospective customers and creating opportunities.

Key Performance Indicators

• Qualified meetings booked per month for Strategic Account Executives
• Strategic account engagement activity, including personalized outreach, stakeholder mapping, and account plan execution
• Active accounts with documented engagement strategies and outreach plans in motion
• Pipeline contribution ($ARR) generated from Strategic BDR-sourced opportunities
• Salesforce hygiene, including accuracy and completeness of account and prospect data
• Meeting-to-opportunity conversion rate

Base Salary Range
$70,000 — $80,000 USD

Backed by Roper Technologies, Inc. (Nasdaq: ROP), CentralReach is entering an exciting phase of growth, innovation, and scale.

Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.

We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.

Be part of a market leader driving the future of care. Explore opportunities at centralreach.com/careers .

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