Paid Media Buyer

The posting, as Ceo Lawyer wrote it

About CEO Lawyer

CEO Lawyer is a rapidly growing personal injury law firm headquartered in downtown Atlanta. We are committed to delivering exceptional legal services while fostering a dynamic and inclusive work environment. Our team is driven by a shared mission to advocate for our clients with integrity, innovation, and excellence.

As we continue to expand, we are looking for talented professionals who are passionate about making a difference. Whether you're working in legal, operations, data, or client services, you'll find opportunities to grow, contribute meaningfully, and be part of a team that values both performance and people.

Our Core Values
We are guided by a strong set of values that shape our culture, decisions, and the way we work together:

• Trust – We build strong relationships through honesty, transparency, and reliability.
• Humility – We stay open to learning, feedback, and continuous improvement.
• Ethics – We act with integrity and always do what’s right.
• Hunger – We are driven, ambitious, and committed to excellence.
• Education – We value growth, development, and knowledge-sharing.
• Accountability – We take ownership of our actions and deliver on our commitments.
• Respect – We treat everyone with professionalism, empathy, and fairness.
• Teamwork – We collaborate and support each other to achieve shared success.

Summary

We are seeking a results-driven Senior Bilingual Paid Search Media Buyer to manage and optimize paid search campaigns targeting English- and Spanish-speaking audiences across Google Ads, Microsoft Ads, YouTube, and related performance marketing channels.

The role focuses on generating qualified leads, improving campaign efficiency, maintaining tracking accuracy, and driving measurable business growth within English- and Spanish-speaking markets throughout the United States.

The ideal candidate combines deep paid search expertise with hands-on paid social experience and has a proven history of managing successful lead-generation campaigns that produce measurable business outcomes.

Key Responsibilities

Paid Search Management

• Build, launch, manage, and optimize paid search campaigns in English and Spanish.
• Manage Google Ads, Microsoft Ads, Performance Max, YouTube, remarketing, and related campaign types.
• Conduct keyword research, write conversion-focused ad copy, and manage bids, budgets, search terms, match types, and negative keywords.
• Monitor campaign performance and continuously identify opportunities to improve volume, efficiency, lead quality, and conversion rates.
• Develop testing roadmaps for ad copy, landing pages, bidding strategies, audiences, and campaign structures.
• Conduct competitors and market research to identify testing, expansion, and growth opportunities.

Performance and Optimization

• Monitor campaign performance daily and proactively identify optimization opportunities.
• Improve qualified lead volume, cost per lead, cost per acquisition, lea

[…]
workflow efficiency, data analysis, troubleshooting, and decision-making while maintaining human oversight and quality control.

• Working proficiency with Microsoft Excel and Google Sheets, including filtering, sorting, basic formulas, and performance analysis.
• Strong analytical, problem-solving, organizational, and attention-to-detail skills.
• Ability to manage multiple campaigns, priorities, and deadlines in a collaborative, fast-paced environment.
• Current residence in a Latin American or South American country and ability to maintain reliable overlap with U.S. Eastern Time business hours

Preferred Qualifications

• Experience in legal marketing, or other high-intent lead-generation industry.
• Experience with Microsoft Ads, TikTok Ads, LinkedIn Ads, HubSpot, CallTrackingMetrics, or GA4.
• Experience managing multi-location or multi-market campaigns.
• Experience marketing to Hispanic and Spanish-speaking audiences in the United States.
• Experience managing meaningful monthly paid media budgets and scaling successful campaigns without sacrificing lead quality

Performance Metrics

• Qualified lead volume and lead quality.
• Cost per lead, cost per acquisition, and cost per retained case.
• Return on ad spend and marketing-attributed revenue.
• Marketing-attributed signed cases and conversion-rate improvement.
• Efficiency of budget deployment and reduction in wasted spend.

Operational Metrics

• Tracking and attribution accuracy.
• Reporting reliability and clarity.
• Campaign compliance and launch accuracy.
• Quality of campaign documentation, change logs, and SOP adherence.
• On-time execution of agreed deliverables and optimization priorities.

Growth Metrics

• Successful campaign scaling while maintaining agreed efficiency and quality thresholds.
• New growth opportunities identified and validated.
• Testing velocity and implementation of actionable learnings.
• Overall improvement in marketing efficiency and business outcomes.