Senior Manager, Brand Marketing

The posting, as CertifyOS wrote it

About CertifyOS

CertifyOS is building the data infrastructure that powers modern healthcare.

Today, healthcare organizations rely on fragmented and outdated provider data. This creates unnecessary administrative work, regulatory risk, and higher costs across the system. We’re solving that problem.

Our API-first platform automates provider licensing, enrollment, credentialing, and network monitoring by connecting directly to hundreds of primary data sources. We help healthcare organizations maintain accurate, compliant, and reliable provider networks at scale.

Our vision is simple: One API. One provider ID. Frictionless provider data.

We’re backed by leading investors and built by a team with deep experience in provider data systems. At CertifyOS, we value authenticity, accountability, collaboration, results, and openness to feedback. We’re building a high-ownership team focused on solving real infrastructure problems that impact millions of patients.

About the role

We are seeking a Senior Manager of Brand Marketing to own Certify's brand presence, content output, and audience-building channels end-to-end. This is a high-impact, creative-meets- strategic role for someone who can simultaneously build a cohesive brand identity and operatethe full content engine that brings it to life — from thought leadership to LinkedIn, events,podcasts, employer brand, and corporate communications.

You will help define how Certify shows up in the market — shaping perception among healthplan buyers, potential hires, and industry stakeholders. This role requires equal parts brandvision and content discipline. You will own the editorial calendar, manage all owned channels,and ensure every piece of content is consistent, compelling, and connected to businessobjectives.

What you'll do

• Brand Development & Identity
• Steward Certify's brand identity — including voice, tone, visual language, and positioning ensuring consistency across all internal and external touchpoints.
• Maintain and help evolve the living brand guidelines system — covering written style, design standards, messaging hierarchies, and channel-specific adaptations.
• Lead periodic brand audits to evaluate consistency, resonance, and market perception, using findings to evolve the brand as Certify grows.
• Partner with Product Marketing and leadership to ensure brand positioning is tightly integrated with Certify's market strategy and competitive narrative.
• Content Strategy & Production
• Own the master content strategy and editorial calendar, ensuring all content reinforces CertifyOS’ brand narrative, category POV, campaign priorities, and audience insights across channels.
• Develop distinctive thought leadership that translates market trends, customer pain points, regulatory pressure, and product strategy into compelling content for health plan executives and provider operations leaders.
• Lead the creation of high-quality content across articles, blogs, Linked

[…]
rms, or content intelligence software to scale output efficiently.

• Experience managing or contributing to executive thought leadership programs and ghostwriting programs.
• Familiarity with demand generation and ABM — understanding how brand content feeds pipeline and measuring brand's contribution to revenue.

Our Research & Culture Principles

• Ground Truth First: No insight without validation. You talk to customers, prospects, and the market — you don’t just read reports.
• Insight to Action: Research without a recommended action is incomplete. You close the loop between intelligence and business impact.
• Low Ego, High Standards: Nothing is beneath you — you dive into the data, own the details, and hold yourself accountable to outcomes.
• Prioritize Relentlessly: The market generates infinite signals. You know which ones matter and focus your energy accordingly.
• Deliver A+ Work: “Good enough” is not our bar. The quality of your research reflects on Certify’s credibility with customers, investors, and partners.

Benefits of Working at Certify

• At Certify, we’re building with intention and taking care of the people doing the work.
• Your well-being matters to us. We provide 100% coverage of health, dental, and vision insurance premiums for employees. Our US-based team benefits from unlimited PTO, with at least two weeks off each year to recharge. In India, employees are supported with health insurance, statutory leave benefits, and additional wellness (menstrual) leave for women.

We are an equal opportunity employer committed to building an inclusive environment where everyone feels valued and empowered to do their best work, and we welcome applicants from all backgrounds and experiences.

If you require reasonable accommodations during the application process, please contact recruiting@certifyos.com.

We are also committed to pay transparency and foster an open culture where compensation conversations are encouraged and respected.