Lifecycle Marketing Manager

The posting, as Chime wrote it

About the role

We're hiring a Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team. In this role, you'll build and optimize campaigns that engage, retain, and grow Chime members across their lifecycle — from acquisition through long-term retention — with a focus on member experience, revenue, and LTV.

This is a role for a hands-on marketer who thinks beyond the send. You'll work across email, push, in-app, and SMS, building campaigns grounded in member behavior and lifecycle signals. You'll partner with data, analytics, and cross-functional teams on segmentation, experimentation, and personalization — and you bring genuine enthusiasm for how AI tools are changing what's possible in lifecycle marketing.

This is a growth role for someone early in their career who has already shown they can execute and is hungry to build toward strategy. You move fast, ask good questions, and care about the member experience in everything you do.

If you're curious, driven, and love working in a fast-paced environment alongside people who care about the product and the member, we want to meet you.

What you'll do

• Build and manage lifecycle campaigns across email, push, in-app, and SMS — from brief through launch and measurement
• Think in journeys, not just individual sends — you'll map member flows based on what they do, where they are in their lifecycle, and what they need next
• Develop audience segments that go beyond demographics and reflect where members actually are in their relationship with Chime
• Run experiments and come back with a clear point of view on what worked, what didn't, and what to do next
• Work closely with data and analytics partners to understand campaign performance and what member behavior is telling us
• Use AI tools in your day-to-day — for drafting, content variation, personalization logic, or finding efficiencies.
• Respect and apply channel best practices and consider channel health in building your strategy and programming: deliverability, frequency, compliance, and the overall member experience
• Collaborate and build strong cross-functional relationships with creative, product, and other stakeholders to align on goals and get campaigns out the door

What we're looking for

• 2–4 years in lifecycle, CRM, or retention marketing with real campaign execution experience across at least one channel (email, push, in-app, or SMS)
• Hands-on experience with a marketing automation or CRM platform — Braze, Iterable, Klaviyo, or something similar
• Detail-oriented: quality of output is important to you and you understand how it affects the member experience
• Comfortable with data — you can read a dashboard, pull your own numbers, and figure out what the story is
• You use AI tools and have real enthusiasm for them; you've formed opinions from experimenting, not just reading about it
• Strong instincts about what makes a good (or bad) member experience, and you speak up about it
• Clear written and ve

[…]
ive health, financial, and wellbeing benefits designed to support you at every stage of life.

• 🏝 Generous vacation policy and company-wide paid days off
• 🫂 1% of your time off to support local community organizations of your choice
• 👟 Annual wellness stipend to use towards eligible wellness related expenses
• 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• 👪 Access to family planning reimbursement
• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: accommodations@chime.com .

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice .