Staff Data Scientist, Marketing Analytics

The posting, as Chime wrote it

About the role

When people sign up for Chime, we want to know which marketing efforts brought them in and which ones brought in members who stay and use their account. You will set the direction for how Chime answers that question.

You will be the senior analytics leader for paid marketing. You will co-own and help decide how we measure a 9 figure plus paid media budget and how that measurement turns into optimization and allocation decisions. This is a high-visibility role. Marketing, Growth, Finance and executive leaders will treat your work as the main reference for how marketing performs. You will join the Marketing Analytics team and work across Marketing, Finance, Data Engineering and Data Science/ML.

In this role, you can expect to

• Own the paid performance story. Track spend and results across channels every week. Explain why numbers moved, in plain words that a non-analyst can act on.
• Measure new-member offers. Show whether our introductory new member offers bring in better members and whether they are worth the cost. Compare offer groups against fair, matched groups.
• Set the bar for experiments and offers. Define how tests are designed and read, and how we decide whether sign-up offers are worth the cost.
• Improve how we credit marketing channels. Find where our attribution rules fall short, propose better ones, and work with Data Engineering to build and maintain them.
• Turn marketing mix modeling into budget advice . Use the output of our Marketing Mix Model to advise Marketing on how to allocate budget across channels.
• Be a proactive business partner. Work with Marketing, Growth and Finance leaders as a trusted partner. Share insights and recommendations before they ask, and help them decide what to do next.
• Help plan the work ahead. Estimate the likely impact of new marketing ideas so the team can prioritize.
• Use AI to work faster and go deeper. Use AI tools to speed up analysis, check your work, and build things others can reuse.
• Raise the level of the team. Coach senior data scientists, guide contractors and set the quality bar for high-stakes work.

To thrive in this role, you have

• A Bachelor’s degree and 8+ years of experience in analytics or data science, with deep experience in marketing, growth or consumer products
• A track record of setting measurement strategy across several teams, not only delivering analyses within one team
• Deep expertise in marketing measurement: attribution, incrementality, MMM, cost per acquisition and LTV:CAC, including designing these systems from scratch
• Expert-level experimentation and causal inference skills, including knowing when standard methods don’t fit and building approaches that do
• Strong SQL and experience shaping data models and pipelines in large data warehouses (we use Snowflake)
• Advanced Python or a similar language for analysis
• Experience using Marketing Mix Model output to guide budget decisions at significant scale
• Hands-on exp

[…]
ive health, financial, and wellbeing benefits designed to support you at every stage of life.

• 🏝 Generous vacation policy and company-wide paid days off
• 🫂 1% of your time off to support local community organizations of your choice
• 👟 Annual wellness stipend to use towards eligible wellness related expenses
• 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• 👪 Access to family planning reimbursement
• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: accommodations@chime.com .

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice .