Sr. Product Marketing Manager

The posting, as Cision wrote it

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.

Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.

Empower your impact at Cision. Be seen, be understood, be you.

Summary

This role is responsible for developing and executing product marketing strategies that articulate value propositions, support go-to-market initiatives, drive product adoption and enable revenue growth.

The role applies market insight, customer understanding, competitive intelligence, and cross-functional collaboration to position offerings effectively and shape product messaging, go-to-market plans and adoption strategies. It guides product launches and equips customer-facing teams with the tools and messaging needed to drive adoption and retention while supporting business growth and market success.

Essential Duties & Responsibilities

Develop and refine positioning, value propositions, and messaging frameworks for assigned products or portfolios, aligned to target audiences and market dynamics.

Conduct competitive analysis and market research to identify opportunities, inform positioning strategies, and support product and go-to-market decisions.

Plan and execute go-to-market initiatives, including launch and adoption strategies, cross-functional coordination, and readiness activities.

Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging.

Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.

Collaborate with marketing teams and cross-functional stakeholders to align product messaging across digital, content, demand generation, and brand channels, ensuring consistency with broader portfolio and brand narratives.

Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates.

Analyze pipeline performance, sales feedback, customer insights, and campaign results to identify optimization opportunities and improve conversion outcomes.

Maintain product marketing plans, frameworks, and insights to support consistency, scalability and informed business decision-making.

Lead cross-functional stakeholder alignment, timelines, deliverables, and communications to ensure consistent and effective execution of product marketing initiatives.

Ensure product marketing activities adhere to internal policies, processes, and quality standa
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Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com .

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com

Cision, Inc. "the Company" only communicates with candidates and extends job offers through direct channels, not third parties.

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For Individuals based in New York, Illinois, Colorado, Washington, and California, Cision is required to disclose a salary range for this role. This compensation range is specific to these states, however base pay may vary depending on a range of relevant factors.

Chicago Pay Range
$107,000 — $143,000 USD