B2B Marketing Specialist, Higher Ed

The posting, as Clasp wrote it

B2B MARKETING SPECIALIST, HIGHER ED

Location

Remote (EST or CST), within approximately 1 hour of a major airport; up to 20% travel for team time and occasional event coverage.

Clasp Finance About Us

Clasp is a mission-driven, venture-backed startup transforming access to education and career pathways. A college education was always meant to lead to economic mobility. But with rising costs and shrinking loan availability, many working-class and first-generation students don’t have the money they need to finish school. That’s where Clasp comes in. We’re the market leader in institutionally funded gap loan programs. We partner with schools to design, launch and manage lending programs that keep students enrolled, graduating and thriving.

Fresh off our Series B, Clasp is entering its next phase of growth. Recent recognition includes:

• TIME’s Best Inventions of 2026 (Loan-Linked Hiring)
• Forbes Fintech 50
• Business Insider: Top 14 Healthcare Startups to Watch in 2026 and 43 Startups to Bet Your Career On in 2025

Interested in learning more? Please find additional details on our About Us page https://www.clasp.com/about-us and in recent Forbes coverage https://www.forbes.com/sites/alexyork/2026/04/03/clasp-raised-20-million-to-tackle-healthcare-burnout-through-student-loans/ of our Series B.

What We Need

We're hiring a B2B Marketing Specialist to own hands-on marketing execution for Clasp Student Finance, helping us grow and support the school partners who launch gap loan programs with Clasp. You'll take direction from our business and marketing leaders and turn it into finished work: polished content for higher education leaders, flawlessly run events, compliant student-facing materials, and high-performing HubSpot campaigns, using AI tools to get more done in less time. You don't need to set strategy; you need to execute it brilliantly, stay organized across a lot of moving pieces, and move fast. Your work will help more schools keep their students enrolled, graduating, and thriving.

What You’ll Do

• Produce polished, on-brand content for a senior higher education audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy
• Create compliant student-facing materials in partnership with our compliance team, so school partners can promote their loan programs with confidence
• Support our thought-leadership pipeline, including op-eds and policy pieces on college affordability and student lending
• Own event logistics end to end for conferences and school-partner events, including vendor coordination, shipping, registration, memberships, and sponsorships, all coordinated remotely, and keep attendees informed and set up for success
• Build, QA, and launch HubSpot campaigns, emails, and landing pages; manage lists, UTMs, and tracking; and keep CRM data clean
• Use AI tools daily to create content, light design, and copy faster and more independently, while k

[…]
ckage, providing an opportunity for eligible employees to share in the success and growth of our company. We are committed to offering competitive compensation and benefits packages to attract and retain top talent.

Work Authorization

This role is not eligible for immigration sponsorship, now or in the future. Candidates must be authorized to work in the United States for any employer.

How We Use AI in Hiring

Clasp uses AI-assisted tools in parts of our hiring process, such as AI notetakers transcribing or summarizing interviews, scheduling, and supporting evaluation in technical assessments. Humans review applications and make every hiring decision. AI tools don't make final decisions about any candidate. You're welcome to use AI to research Clasp and prepare, but during live interviews and assessments we want to hear your own thinking, so please don't use AI tools that generate or feed you responses in real time. If you'd like to be evaluated without AI tools, need an accommodation, or have questions about how we use these tools, email recruiting@clasp.com and we'll arrange another process where we can.

Closing

If you are a highly driven individual with a passion for technology, and you thrive in a dynamic and fast-paced environment, we want to hear from you! Join us in revolutionizing the workforce solution industry and making a meaningful impact on businesses worldwide. Apply now to be a part of our growing team!

We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents. Clasp is an equal opportunity employer and prohibits discrimination and harassment of any kind. We embrace diversity and are dedicated to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.