Senior Product Marketing Manager, Lifecycle & Consumer Education

The posting, as Cloaked wrote it

Cloaked https://www.cloaked.com is building a cyber expert at your side - one that watches, advises, and acts to keep you safe and private in the age of AI. 600k+ paying members already use Cloaked to take back control of their data, their identity, and who can reach them: masked emails, phone numbers, and payment cards, data removal from broker sites, and an AI voice agent that screens calls before they ring through.

We've protected 10M+ identities, screened 50M+ calls, and removed 1B+ records from the data brokers who profit off personal information. Backed by a $375M Series B, we're now building the agents that turn detection into action - for individuals, families, and the companies that want to protect their people.

About the Role

We’re hiring a Senior Product Marketing Manager, Lifecycle & Consumer Education to own the customer after the signup. Cloaked is good at acquiring customers and shipping features. This role makes sure the people we acquire understand what they bought, use it, stay, and buy more. You’ll own every owned communication surface (email, push, SMS, in-app, and the help and support content layer with CX) with one job: grow lifetime value by driving retention, feature adoption, and expansion, and grow consumer trust in Cloaked while doing it. The role spans consumer and enterprise, and the outcomes are the same on both sides. If you’re a lifecycle marketer who thinks in customer moments rather than channels, come build with us!

This role is based in our New York office, in person three days a week.

What will you do?

• Own retention end to end: activation and onboarding, ongoing engagement, renewal, dunning and involuntary-churn recovery, save flows, and winback. Rebuild the programs that exist, build the ones that don’t, and run them on a documented experiment cadence.
• Own consumer education that drives adoption - onboarding sequences, feature-adoption journeys, in-app guidance, tutorials and explainer video, email courses, and the help-center content layer - so every customer understands and uses data removal, identities, Call Guard, Cloaked Pay, and whatever ships next. Take the baton from the launch team: they tell the market, you make sure customers adopt.
• Own upsell and expansion across every communication surface: monthly-to-annual conversion, plan tiers, add-ons, and family and multi-user plans. Find the moments where a customer is ready for more and build the programs that convert them, partnering with product on in-app surfaces and with the growth team on pricing and packaging tests.
• Run consumer trust as a lifecycle program: transparency and “what we did for you” reporting, security and policy updates, proactive communication when something goes wrong (with CX and legal), and the standards that keep every message on brand and non-manipulative.
• Build the same motion for enterprise customers: onboarding and seat activation, admin and end-user education, adoption reporting, renewal and e

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tup based out of NYC.

Although we are a distributed team, the NYC team operates with a hybrid model. We have two floors of our building, with two state of the art kitchens packed with drinks, snacks and everything else you'd need to get through the day.

The Cloaked team has diverse interests and so we frequently embark on team outings and go out for socials!

COMPENSATION AND BENEFITS

We offer above market rate pay and equity based off of the market's best commercially available data. Your compensation will be a combination of salary, bonus and equity.

For full-time US employees, we offer a comprehensive benefits package: medical, dental and vision with Cloaked covering the majority of employee premiums, company-paid basic life, and a 401(k) with company match.

We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).

PERKS

🌴 Competitive PTO: PTO, floating holidays and sick days - and we push people to actually use them. We see time off as a preventative burnout measure, not a balance to hoard.

👶 Parental Leave: Paid leave for all new parents - birth, adoption, or foster placement - because the people building privacy deserve time with their families.

🤸 Monthly wellness & meals stipend: Used for any kind of physical, mental or emotional care you'd like to take for yourself, be it a gym membership, a meditation app, or time with a personal trainer - plus lunch and coffee during the workday.

🧠 Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge and capabilities through an unlimited professional development fund. Additionally team members are encouraged to regularly attend conferences and industry events.

We are really excited about having you join our mission-driven team and help us build the future of online privacy!