Staff Product Marketing Manager, Developer Experience

The posting, as Cockroach Labs wrote it

Category-defining tech. Career-defining work.

For more than a decade, Cockroach Labs has built database technology trusted to power some of the world's most mission-critical applications. Now, as AI transforms how software is created and operated, the infrastructure behind it has to keep pace. Cockroach Continuum is built to meet this moment, bringing individual databases together into one fleet designed for agentic applications, where AI agents help teams provision, scale, and optimize workloads at machine speed.

At Cockroach Labs, you'll solve problems that didn't exist five years ago alongside people who believe the simplest solutions often require the most sophisticated thinking. Your work will run in production at some of the most innovative companies in the world. The people who thrive here are the ones who want to own that opportunity.

The Role

We're looking for a Staff Product Marketing Manager to own the Onboard & Build stage of the customer lifecycle — the moment a developer (or their agent) first meets CockroachDB and decides whether to build on it. It's the front door of our entire go-to-market motion: if we don't win here, nothing downstream matters.

You'll own four connected user journeys end-to-end — Activation to Collaboration, Data Onboarding & Enablement, Developer Experiences, and Programmability & Extensibility — as a single, coherent stage rather than four disconnected pieces. That's deliberate: the developer's path from “curious” to “building in production” should feel like one story, and you're the person who makes it one.

This is a senior, high-ownership role. You'll set the positioning, build the messaging, and drive the enablement and content for how developers adopt CockroachDB — including the AI-native patterns increasingly defining this stage: agent-driven discovery, MCP and agent-facing surfaces, and the reality that coding agents themselves now evaluate and choose databases. You'll sit inside Product Marketing & DevRel within the R&D organization, close to engineering and on the roadmap early enough to shape the story, not just narrate it.

Below are the journeys you will own

• Activation to Collaboration. The front line of the agentic strategy — how developers and their coding agents discover, evaluate, and choose CockroachDB. If an agent doesn't pick us at activation, nothing downstream happens; you own making sure we're the obvious choice.
• Data Onboarding & Enablement. The migration and onboarding story — how teams move off legacy databases and get to production, including the AI Migration Assistant and the MOLT tooling that de-risks the path.
• Developer Experiences. The end-to-end developer experience — quickstarts, docs, sample apps, and the surfaces that turn first-touch curiosity into a running application.
• Programmability & Extensibility. How developers extend and build on CockroachDB — the interfaces, integrations, and capabilities (SQL Server design partnerships, Dynamic SQL, and more)

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lusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com .

Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.

Benefits

• Stock Options
• Medical Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Professional Development Funds
• Flexible Time Off
• Paid Holidays
• Paid Sick Days
• Paid Parental Leave
• Retirement Benefits
• Mental Wellbeing Benefits
• And more!

The annual anticipated base salary range for candidates for this role is listed below. Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds for professional development, flexible paid time off, paid sick days and holidays, paid parental leave, and wellbeing benefits. We have a match on 401(k) contributions in the U.S.

We set competitive pay ranges for all roles based on function, level, and geographic location, benchmarked against similar stage growth companies. Benefits programs are designed according to local market practices. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.

Annual Anticipated Base Salary Range
$158,000 — $208,900 USD