Senior Strategist, Paid Search

The posting, as Code3 wrote it

About Code3

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

With teams across the U.S., you’ll find more than a job at Code3. You’ll find a place to grow, make an impact, and do your best work alongside a team that’s invested in your success.

The Opportunity

As a Senior Strategist, Search you’ll be responsible for leading search strategy, activation and thought-leadership against a portfolio of clients spanning several categories. You have a deep passion for staying on top of trends, and you understand how paid search plays into the broader media ecosystem.

You’ll work closely with a cross-disciplinary team across both challenger and enterprise accounts. You’ll be charged with managing performance, driving growth and to shift thinking beyond basic campaign tactics and connect the dots with broader business objectives and outcomes.

What you’ll do

• Provide paid search strategy & routine audits on your portfolio of accounts across platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
• Deliver activation excellence on campaign builds, pacing management and optimization deployment
• Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
• Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies
• Leverage a solid understanding of feed management strategy within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance
• Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.
• Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge
• Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship
• Be a storyteller: turning complex search strategies into compelling campaign recommendations
• Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, d

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it’s like to be a Coder.

Our Interview Process

During this first call, we’ll get to know you, learn more about your experience, and talk about what you’re looking for in your next opportunity. We’ll also explore alignment with our company and values, and depending on the role, we may ask a few technical or role-specific questions. From there, the process can look a little different depending on the role. You can expect to meet several members of the team and, for some positions, complete a skills assessment such as a Take-Home Assignment or Live Exercise. We’ll make sure you know what to expect every step of the way. Your Talent Acquisition partner will walk you through the full process during your initial conversation.

Inclusive Workforce

At Code3, we’re committed to creating a culture where people from all backgrounds feel welcome, supported, and empowered to bring their authentic selves to work. We want every Coder to feel included and have the opportunity to contribute fully to our vision and goals. All applicants will receive fair consideration for employment. We do not discriminate based on race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristic in the location where the candidate is applying.

If you have an accessibility need or would benefit from an accommodation during the application or interview process, please let us know at recruiting@code3.com. We’re happy to work with you to make the process as comfortable and accessible as possible.

For more information about the data we collect and how we use it, please refer to our Privacy Policy .

We use AI technology to help streamline parts of our hiring workflow. People are at the heart of our hiring process, and all candidate decisions are made by our Talent Acquisition Team.

Please note that we do not accept unsolicited resumes or candidate submissions from third-party recruitment firms.