SEO & AEO

The posting, as Cognition wrote it

WE ARE AN APPLIED AI LAB BUILDING END-TO-END SOFTWARE AGENTS.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

The Role

Search is changing rapidly. People still search Google, but increasingly they discover products through AI assistants, answer engines, technical communities, and other new interfaces.

We're looking for an SEO & AEO leader to build Cognition's organic demand engine from the ground up.

You'll own both the strategy and execution behind how Cognition gets discovered by the people and companies looking for what we're building—from engineers researching AI software development to enterprise technology leaders evaluating how to bring agentic software engineering into their organizations.

This is not a traditional SEO role, and it is not a traditional content marketing role.

Product Marketing owns our core positioning, messaging, product content, research, and customer stories. Your job is to turn that expertise into a search-optimized content engine that captures high-intent demand and converts it into pipeline.

You'll identify the searches we need to win, determine the right experience for each search, create and optimize the pages and resources needed to capture that demand, build our authority both on and off our website, and continuously improve our ability to rank, get cited, engage, and convert.

You'll have significant ownership over technical SEO, content strategy and production, on-page and off-page SEO, information architecture, enterprise search, AI-search visibility, and organic conversion.

What You’ll Do

Build the Organic Demand Engine

• Build and execute Cognition's SEO and AEO strategy across Devin, Windsurf, and our broader web presence
• Build a scalable organic content engine focused on high-intent searches that can drive qualified users, accounts, and enterprise pipeline
• Identify high-value keywords and search themes across enterprise software engineering, AI coding agents, agentic engineering, developer productivity, software development, and related categories
• Map search intent across the enterprise buying journey—from problem discovery and education through solution evaluation, competitive research, and purchase intent
• Determine the right experience for each opportunity: landing page, use-case page, comparison page, blog, guide, gated resource, template, interactive tool, demo, or other format
• Own the strategy and execute against it—you won't just create roadmaps and hand them off to someone e

[…]
rating with significant autonomy and ambiguity. You'll be building this function from scratch

• An excellent collaborator who can work across Product Marketing, Demand Gen, Web, Engineering, Communications, and RevOps
• AI-native. You use AI to move faster, automate repetitive work, analyze large amounts of information, and raise the quality of your output

Bonus Points

• Experience with enterprise B2B software, developer tools, AI, infrastructure, or cybersecurity
• Experience building SEO programs for complex technical products
• Experience building content engines around high-intent commercial searches
• Experience with AEO, LLM optimization, or AI search visibility
• Experience building off-page SEO, digital PR, link acquisition, or authority-building programs
• Experience building programmatic or data-driven SEO systems
• Experience connecting organic acquisition to account-level engagement and pipeline
• Experience creating interactive tools, demos, templates, or other non-traditional content formats
• Strong technical fluency and comfort working with APIs, data, and modern web infrastructure

OUR COMMITMENT

Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.

Data Privacy and Arbitration: By submitting your application, you agree to our Global Applicant and Job Candidate Privacy Notice https://cognition.com/documents/Cognition-Global-Applicant-and-Job-Candidate-Privacy-Notice.pdf. For US applicants, by submitting your application, you agree to the Applicant Arbitration Agreement https://cognition.com/documents/Cognition-Applicant-Arbitration-Agreement.pdf.