Senior Product Manager, Custom Algorithms

The posting, as Cognitiv wrote it

Are you ready to revolutionize the advertising industry?

At Cognitiv, we are not just another AdTech company—we are industry trailblazers redefining media buying with our Deep Learning Advertising Platform. Since 2015, we have harnessed the power of cutting-edge deep learning technology and data science to transform how brands connect with their customers. Our mission? To bring intelligence to advertising and deliver unparalleled precision, relevance, and impact at scale.

With our innovative platform, advertisers enjoy unprecedented flexibility—whether it is activating Dynamic Deals through their preferred DSP, leveraging our managed service DSP, or utilizing our industry-first ContextGPT product. As a part of Cognitiv, you will be at the forefront of AI-driven advertising solutions, driving change and achieving remarkable growth in a rapidly evolving industry.

Now, we’re growing!

The Role

This role is accountable for the growth, strategic direction and performance of Cognitiv's Custom Algorithms product by defining what the market needs from it, which KPIs it optimizes toward, and how we drive adoption and revenue growth. You will work closely with Data Science, Engineering, Sales, Customer Success, and Product Marketing to deliver new products and capabilities that drive top-line revenue growth and customer retention.

Location: This position will be located in NYC, San Mateo, or Bellevue with a hybrid work schedule of 3 days in office (Mon/Tue/Wed) and 2 days remote optional (Thur sday/Friday).

What You’ll Do

• End-to-End Strategy & Roadmap Ownership. Lead product strategy for Custom Algorithms from vision to execution. Prioritize high-impact features, evaluate incoming custom client requests strategically to determine if they are worth pursuing, and make the hard calls on what to ship, defer, or decline to keep the team focused.
• Data Science & Engineering Partnership. Set the product goals models optimize toward, and agree on the quality bar a model must clear before launch with Data Science and Engineering. Build deep trust and credibility with the Data Science team while ensuring clear boundaries: Data Science owns the modeling approach, features, and technical execution; you own what good looks like and the product direction.
• Performance Accountability. Monitor and analyze campaign performance to ensure algorithms perform at a high level. When campaigns underperform, size the commercial impact and drive prioritization with Science and Engineering through to resolution.
• Adoption and Commercial Fit. Partner directly with Sales, Customer Success, and Product Marketing to drive uptake across the advertiser base. Support Sales on strategic client calls when deep product expertise is needed. Define which advertisers are a good fit, set clear performance expectations before a campaign launches, and know when to decline.
• Scalable Delivery & Process. Drive down the manual effort and time required to launch each custom model

[…]
d identity.

• Enthusiasm for staying up to date with the latest AI technologies and trends and identifying ways to apply them to products.

Salary: $175,000 - $210,000 Base Salary + Equity

What We Offer

Compensation is based on experience, skills, and other factors. Base salary is just one part of your total rewards at Cognitiv—you’ll also receive equity and a comprehensive benefits package.

Highlights include

• Medical, Dental and Vision plan for US employees & Extended Health Benefits for Canadian employees
• 12 weeks paid parental leave + 4 weeks WFH
• Unlimited PTO + Work-From-Anywhere August
• Career development with clear advancement paths
• Equity for all employees
• Hybrid work model & daily team lunch
• Health & wellness stipend + cell phone reimbursement
• 401(k) & RRSP with employer match
• Parking (CA, WA, Vancouver offices) & pre-tax commuter benefits
• Employee Assistance Program
• Comprehensive onboarding (Cognitiv University)
• …and more!

What You’ll Find at Cognitiv

• Festiv – We make work fun with cross-team games, events, and creative team bonding.
• Responsiv – You’ll be close to clients and leadership, influencing real outcomes.
• Inclusiv – Diversity and individuality are celebrated across all levels.
• Inventiv – We reward curiosity and embrace bold ideas.
• Transformativ – We support your growth with training, mentorship, and flexibility.
• Collaborativ – We operate across coasts, connected by purpose and teamwork.

Cognitiv is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace for all.

Note on AI Use: Cognitiv may use AI technology to assist with certain administrative aspects of the hiring process, such as note-taking, interview documentation, and reporting. However, every resume and application is reviewed directly by our recruiting team. AI tools are used solely for operational support and do not influence candidate evaluation or hiring decisions.