Director, Retail Visual Merchandising

The posting, as Comfrt wrote it

About Comfrt
Comfrt LLC is the #1 Hoodie Brand in the U.S. and the #1 Apparel Brand on TikTok globally—built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle. Our elevated basics are worn by millions and loved for their perfect mix of comfort, style, and cultural relevance.

About the Role
As we expand our retail footprint, we're seeking a strategic, creative, and commercially driven Director of Retail Visual Merchandising to build and lead the visual merchandising function across our growing fleet of stores. This role will bridge product strategy, brand storytelling, and retail execution, developing scalable merchandising strategies that elevate the customer experience while driving sales productivity and four-wall profitability.

Reporting to the VP of Retail, this leader will work in close partnership with the Director of Retail, Retail Demand Planner, and cross-functional partners to influence product decisions, optimize merchandising performance, and establish the tools, processes, and standards needed to support Comfrt's continued retail expansion.

What You'll Do
Own the vision, strategy, and execution of Comfrt's retail visual merchandising function, with accountability for driving commercial performance through product presentation, assortment storytelling, and space productivity. Lead the development of scalable merchandising standards, tools, and processes while partnering with Retail Planning, Product, Marketing, and Retail Operations to ensure merchandising strategies align with customer demand, inventory investments, and broader company objectives.

Serve as a strategic partner to retail leadership, translating business insights into actionable merchandising decisions that improve sales, conversion, product productivity, and profitability across the fleet.

Key Responsibilities
Visual Merchandising Strategy & Brand Experience

• Develop and own the overarching visual merchandising strategy across all retail locations, ensuring a consistent, elevated brand experience that supports commercial objectives.
• Build the foundational visual merchandising framework for Comfrt's growing retail fleet, including presentation standards, product placement principles, floor set strategies, space allocation guidelines, and seasonal merchandising playbooks.
• Establish scalable tools, systems, and processes that enable consistent visual execution while allowing for flexibility based on store format, customer behavior, regional demand, and inventory availability.
• Lead the development and distribution of visual merchandising directives, floor sets, seasonal merchandising guides, and product storytelling strategies.
• Establish merchandising strategies that balance brand storytelling with commercial performance, optimizing product visibility, customer engagement, and store productivity.
• Ensure the visual merchandising strategy evolves alongside company growth, product innova

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tment architecture, product storytelling, space planning, and customer shopping behavior.

• Proven ability to influence senior leadership and cross-functional partners, particularly across Product, Planning, Marketing, and Retail Operations.
• Experience partnering directly with Planning and Product teams to influence assortment decisions and retail inventory investments.
• Experience developing and leading high-performing teams, including coaching field leaders and building organizational capabilities.
• Strong strategic thinking combined with a hands-on approach to execution and problem-solving.
• Excellent communication, organizational, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Comfortable operating in a high-growth, entrepreneurial retail environment with frequent travel.

Nice to Have

• Experience building or scaling a visual merchandising function within a high-growth, digitally native, or direct-to-consumer brand expanding into physical retail.

Why Join Comfrt?

• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
• Work in a supportive, creative environment where your ideas and growth are valued.
• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.
• The salary range for this role is $150,000–$170,000 annually. Actual compensation will be determined based on experience, skills, qualifications, and geographic location, where applicable. This range represents the anticipated base salary and does not include bonus, benefits, or other forms of compensation.

Comfort is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.