Senior Product Development Manager - Toys

The posting, as Comfrt wrote it

About Comfrt

Comfrt is a rapidly growing lifestyle brand redefining comfort through innovative, thoughtfully designed products that support physical and emotional well-being. Built on the belief that comfort can positively impact how people feel, Comfrt continues to expand beyond apparel into new lifestyle categories that bring comfort, function, and emotional connection into everyday life.

As we expand into the toy and plush category, we are seeking a highly experienced, commercially minded Senior Product Development Manager to help build and scale this exciting new business.

About the Role

The Senior Product Development Manager – Toys will lead the end-to-end development and commercialization of Comfrt's expanding toy category, including sensory toys, squishy toys, weighted plush, novelty toys, and innovative comfort-focused products.

This role requires a unique combination of technical product development expertise, analytical capabilities, strategic thinking, and strong business acumen. The ideal candidate understands how to translate consumer insights, market research, competitive analysis, and sales performance into actionable product strategies that drive innovation, revenue growth, and profitability.

Beyond managing product development from concept through production, this individual will play a critical role in identifying new business opportunities, evaluating product performance, and helping shape the long-term direction of Comfrt's toy category.

We are looking for a hands-on, entrepreneurial leader who can think strategically, understand retail financials, and execute with urgency in a fast-paced, high-growth environment.

Key Responsibilities

Product Strategy, Business Analytics & Market Intelligence

• Partner with Product leadership and Merchandising to develop a strategic product roadmap aligned with consumer needs, emerging trends, and business growth objectives.
• Analyze product sales performance, including revenue, unit sales, sell-through, average unit retail (AUR), gross margin, inventory productivity, and product profitability.
• Translate sales data, consumer insights, and market research into actionable recommendations for product innovation, assortment optimization, and future development.
• Conduct competitive market analysis to identify emerging toy trends, white-space opportunities, product innovation, pricing strategies, and category growth potential.
• Understand retail math and key financial metrics, including sales forecasts, costing, initial markup (IMU), gross margin, markdown impact, and return on investment.
• Evaluate the commercial viability of new product concepts through market demand, target retail pricing, cost structure, margin potential, and projected sales opportunities.
• Identify opportunities to scale winning products, improve underperforming products, and strategically evolve the assortment.
• Present data-driven product recommendations and business opportunities to senior l

[…]
t costing, value engineering, and target-margin objectives.

• Advanced Excel or Google Sheets skills, including the ability to interpret and analyze product performance and financial data.
• Strong strategic thinking, analytical problem-solving, project management, and communication skills.
• Ability to manage multiple priorities and execute against aggressive development timelines.

Preferred Experience

• Experience building or scaling a new product category within a fast-growing consumer brand.
• Experience developing weighted plush, sensory toys, stress-relief products, or innovative comfort-focused products.
• Strong understanding of consumer behavior, market trends, and retail or DTC business models.
• Experience preparing business cases, product performance analysis, and strategic recommendations for leadership.
• Knowledge of injection molding, silicone molding, foam manufacturing, plush construction, and filling technologies.
• Established relationships with toy manufacturers, material suppliers, and testing laboratories.
• Experience working successfully in a remote or hybrid environment.
• Ability to operate autonomously while collaborating effectively across functions and maintaining strong communication.
• Highly organized, detail-oriented, and proactive, with a strong sense of urgency and accountability.

Why Join Comfrt?

• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
• Work in a supportive, creative environment where your ideas and growth are valued.
• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.

Comfort is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.