Web Strategy & Optimization Manager

The posting, as ComplyAdvantage wrote it

Why this role exists

Our web experience is a company asset, owned and managed by marketing. It is a strategic growth platform and our most effective engine for brand, demand, customer engagement and education, and revenue.

We are hiring a Web Strategy and Execution Lead to run it that way. This is not a website management role. It is an ownership role for a commercial platform, accountable for what the asset returns to the business.

You will set the strategy for how our web estate earns attention, converts intent, educates customers, and contributes pipeline and revenue. You will then build, test, and ship against that strategy on a permanent cycle.

Primary accountability

Increase the commercial contribution of our web estate through strategy, customer experience, conversion optimization, content, search, technology, and continuous experimentation.

What you will own

Web strategy and development

• Own the strategy and roadmap for our web estate, tied directly to commercial outcomes rather than page count or release volume.
• Define what the platform is for by audience and stage, from first exposure through evaluation, purchase, onboarding, and ongoing customer engagement.
• Make the case for investment with a clear view of cost, return, and opportunity cost. Prioritize ruthlessly and be willing to retire what does not perform.
• Build the operating rhythm: intake, prioritization, delivery, measurement, and iteration.

Conversion and growth

• Own conversion performance end to end, from traffic quality through to qualified pipeline and revenue contribution.
• Run a continuous experimentation program with a live hypothesis backlog, clear success criteria, and honest read-outs on what did not work.
• Optimize the full journey rather than isolated pages: entry points, navigation, forms, demo and trial flows, self-serve routes, and handoffs to sales and e-commerce.
• Partner with demand generation on campaign landing experiences, personalization, and lead quality.

Content and search

• Own the search strategy across search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO), so we are found and cited in traditional search and in AI-generated answers.
• Build the technical, structural, and content foundations that support discoverability at scale: information architecture, schema, site performance, internal linking, and content governance.
• Work with brand, product marketing, and content to turn our domain expertise into web content that ranks, converts, and holds up to scrutiny from a compliance audience.
• Track share of visibility against the categories we intend to lead.

User experience and customer experience

• Be the advocate for the user inside the business. Know the journeys, the friction, and the drop-off points, and be able to evidence all three.
• Run continuous research and feedback loops: session analysis, user testing, surveys, and direct customer input.
• Raise

[…]
baseline.

• Improved visibility in both traditional search and AI-generated answers for our priority categories.

Benefits

• Equity as we want you to have a part of what we are building
• Unlimited Time Off Policy- A work-life balance and focus on our well-being are critical to keeping us performing at our best
• Annual learning budget to drive your performance and career development
• Budget to set up your home office upon joining
• Parental leave and childcare benefits
• Life Insurance to protect your loved ones
• Medical (100%), Dental (90%), and Vision (80%) contribution
• Flexible Spending Accounts (FSA) to allow you to use tax free dollars for healthcare or day care related expenses
• 401k Contribution
• Financial Perks (Support with student loan, PerkSpot discounts, Pet Insurance discounts, Travel assistance
• Pre-Tax transit benefits

The base salary range for this role is $120,000 - $150,000 + equity and US benefits. The actual pay may vary based on factors such as location, experience, and skills.
About us:

Our mission is to empower every business to eliminate financial crime.

By harnessing AI, a unified platform, and an extensive partner ecosystem, we help customers turn compliance into a catalyst for growth, operational resilience, and enduring regulatory trust.

More than 3,000 enterprises across 75 countries rely on our end-to-end platform and the world’s most comprehensive financial crime risk intelligence. With full-stack agentic automation, we help organizations automate up to 95% of KYC, AML, and sanctions reviews, cut onboarding times by 50%, reduce false positives by 70%, and handle 7x more work with the same staff.

ComplyAdvantage is headquartered in London and has global hubs in New York, Lisbon, Singapore, and Cluj-Napoca. It is backed by Balderton Capital, Index Ventures, Ontario Teachers’ Pension Plan, Goldman Sachs, and Andreessen Horowitz. Learn more about compliance re-engineered for the age of AI at complyadvantage.com .