Senior Video Content Director - Atlanta, GA

The posting, as Cortland wrote it

At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.

Role Overview

As the Senior Video Producer, you'll lead the vision, strategy, and execution of video content that informs, inspires, and engages both internal and external audiences. You'll serve as Cortland's primary video production expert, driving creative storytelling, overseeing end-to-end production, and ensuring all content supports business objectives while elevating the brand experience.

Lead Video Strategy & Production

• Own the end-to-end production lifecycle for video projects, including concept development, scripting, storyboarding, filming, editing, post-production, and distribution.
• Develop and execute a video content strategy that supports organizational priorities, strengthens brand awareness, and enhances audience engagement.
• Partner with executive leaders, business stakeholders, and communications teams to identify opportunities for impactful video storytelling.
• Lead video productions on-site and in studio environments, directing talent, conducting interviews, and ensuring exceptional visual and audio quality.
• Manage multiple high-priority projects simultaneously, balancing timelines, resources, budgets, and stakeholder expectations.
• Ensure all video content aligns with Cortland's brand standards, messaging, visual identity, and communication goals.

Drive Creative Storytelling

• Create compelling video concepts that bring company initiatives, culture, learning programs, events, and business updates to life.
• Translate complex topics into clear, engaging, and audience-focused visual narratives.
• Provide creative leadership throughout the production process, from ideation through final delivery.
• Collaborate with design, communications, marketing, and content teams to develop integrated multimedia campaigns.
• Stay current on industry trends, production techniques, emerging technologies, and platform best practices to continually elevate content quality and performance.

Manage Production Operations

• Oversee production budgets, equipment, software, and vendor relationships to maximize quality and efficiency.
• Build and maintain a scalable video asset library, including footage, templates, graphics, music, and production resources.
• Establish production standards, workflows, and best practices that improve consistency, efficiency, and scalability.
• Manage content publishing and distribution across internal and external channels, ensuring optimal audience reac

[…]
troller by someone who referred you for potential employment. Controller’s data protection officer is Greg Shultz, who can be contacted at Greg.Shultz@cortland.com. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

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