Vice President of Revenue Marketing
CreatorIQ · Hybrid · Los Angeles · $214k–$278k
Posted by CreatorIQ on their careers site · View the original posting
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The posting, as CreatorIQ wrote it
VICE PRESIDENT OF REVENUE MARKETING
CreatorIQ is seeking a visionary Vice President of Revenue Marketing to design, scale, and own our pipeline generation engine. This senior leader will be accountable for driving measurable revenue impact through orchestrated account-based marketing (ABM), enterprise demand generation, digital acquisition, and field marketing programs. This role will oversee pipeline generation and growth across all segments (enterprise, mid-market), solutions, regions and channels.
In this role, you will serve as a peer to Sales and Partner leadership, owning strategy, execution, and measurement for all account-based and enterprise pipeline activities. You will lead and grow a team of marketers, partner with our Chief Sales Officer and Chief Marketing Officer on go-to-market strategy, and be a visible voice in executive-level discussions around pipeline performance and growth.
In this role, you’ll get to
- Enterprise Pipeline Ownership
- Own enterprise pipeline contribution targets, ensuring 3–4X coverage vs. revenue goals.
- Design and allocate budgets across ABM, sponsored events, outbound orchestration, and partner co-marketing.
- ABM & Field Marketing Leadership
- Build and lead a high-performing ABM and enterprise field marketing team.
- Drive multi-threaded engagement across buying committees at top enterprise accounts.
- Partner with Sales to execute Joint Execution Plans (JEPs) for target accounts.
- Cross-Functional Partnership
- Operate as a peer to Sales VPs and CSO; drive alignment between Sales, Marketing, and Partners.
- Collaborate with Product Marketing on C-level narratives (CFO, CMO, CEO-focused content).
- Partner with Ecosystem and Partner leaders on joint GTM campaigns and referral pipeline.
- Executive Influence & Reporting
- Present pipeline performance, trends, and forecasts to the Executive Leadership Team.
- Define KPIs for pipeline contribution, conversion rates, and win-rate improvements.
- Champion pipeline measurement models that recognize sourced and influenced revenue.
- Thought Leadership
- Elevate CreatorIQ’s market position through enterprise events, thought leadership, and executive forums.
- Drive the creation of owned IP (trend reports, benchmarks, ROI indices) that resonate with senior decision-makers.
Who you are and what you’ll need for this position:
- 7–10+ years in B2B enterprise demand generation, with 7-10 years in ABM or field marketing leadership.
- Track record of building ABM programs at scale (1:1, 1:few, 1:many) that influenced enterprise pipeline and revenue.
- Deep understanding of enterprise buying committees and long, complex SaaS sales cycles.
- Proven experience running a named-account program with sales (AEs/SDRs) and measurable pipeline impact.
- Hands-on experience with ABM platforms (6sense, Demandbase, TOFU), marketing automation (Marketo/H
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300 of the world's leading brands and agencies, including Beiersdorf, Delta Air Lines, Dentsu, Google, Nestlé, and Wella. Powered by the Creator Graph®, CreatorIQ's proprietary AI and intelligence foundation grounded in over 11 years of data, it’s built for teams, agents, and the entire enterprise tech stack. With headquarters in Los Angeles and offices in Austin, London, Manila, New York, San Francisco, and Warsaw, CreatorIQ’s global team moves quickly and deliberately because we're setting the pace for an industry that's still being defined.
Learn more at www.creatoriq.com http://www.creatoriq.com and follow us on LinkedIn and Instagram.
At CreatorIQ, different perspectives make our work better. The people we hire come from different backgrounds and think in different ways — and that's exactly what helps us connect with each other, and with the customers and creators we serve.We are committed to fostering an inclusive, equitable, and empowering work environment where everyone can thrive, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic that makes us unique. By embracing our core values of being intentional, pursuing excellence every day, embracing the journey together, and being a good human, we create an atmosphere that promotes collaboration and growth. Join us to celebrate differences, innovate together, and be a part of a business that is disrupting the marketing industry.
AI Transparency Notice
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications and note taking during interviews. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please refer to our Global Candidate Privacy Notice https://creatoriq.notion.site/Global-Candidate-Privacy-Notice-1f29bdd3fbd98069a1e2eb6acefb3acf.