Director, Organic Growth & Discovery

The posting, as Credible wrote it

Who is Credible?

Credible is a leading U.S. consumer finance marketplace, transforming the way consumers access and compare financial products. We operate at a consumer and enterprise level. On the consumer side, we help millions of people make smarter financial decisions by comparing personalized, pre-qualified offers across student loans, personal loans, mortgages, credit cards, and insurance — all without impacting their credit score. On the enterprise side, we power financial product comparison and distribution through deep integrations and partnerships with lenders, insurance carriers, and financial institutions, as well as providing marketplace technology and capabilities to third-party partners and distribution channels.

About the Role

Credible is seeking an analytical, product-minded leader to own how consumers discover Credible online. The way people find financial products is evolving at a rapid pace. Search is turning into AI answers, and the decision to compare a loan or an insurance policy is moving beyond Google to AI platforms, Reddit, YouTube, or TikTok. We are uniquely positioned to be the trusted answer wherever that search begins.

In this role, you will own and scale organic discovery across Credible.com and our tier-1 publishing partners. SEO is the foundation but; the role spans everything SEO is becoming: traditional search, AI answer engines, and social and community platforms. You will also own the performance of the pages that organic traffic lands on, turning visits into completed applications through rigorous conversion rate optimization.

This is a highly visible role, both inside Credible and across our publisher partner network. You’ll work cross-functionally with Product, Engineering, Editorial, Partnerships, and Paid Marketing, while leading a team of SEO and content specialists. The ideal candidate is deeply analytical, thinks like a product manager, and is grounded in revenue-based decisions. They can explain in dollars what happened, why it happened, and what we’re doing about it. You will thrive in a fast-moving environment and are passionate about helping consumers make great financial decisions.

Key Responsibilities

• Own and lead Credible’s organic discovery strategy across Credible.com and our tier-1 publishing partners, spanning SEO, AI platforms (ChatGPT, Gemini, Perplexity, Google AI Overviews), and social and community platforms (Reddit, YouTube, TikTok).
• Win visibility in AI-generated answers by understanding how large language models retrieve, summarize, and cite content, making our pages and product data easy to use and cite, and building presence in the off-site sources those models draw on, including forums, publishers, and earned media.
• Lead technical SEO at scale, including crawlability, indexation, site architecture, Core Web Vitals, structured data, and schema, partnering closely with our Content Platform engineering team.
• Own conversion rate optimization for organic entry

[…]
re excited about the opportunity, we’d love to hear from you:

• 8+ years of experience in SEO and organic growth, with senior leadership of an organic or growth function, ideally at a marketplace, publisher, or consumer fintech.
• Proven track record of growing non-brand organic demand and tying it to revenue, not just traffic.
• Hands-on, current experience improving brand visibility in AI answer engines, with a point of view on how to measure it.
• Demonstrated success in conversion rate optimization, including designing and running A/B tests on high-traffic pages.
• Strong product sense, with a history of writing requirements and shipping with Product and Engineering teams.
• Advanced analytical skills, with fluency in Google Search Console, GA4, Ahrefs or Semrush, and SQL or Looker.
• Experience with YMYL content and compliance review; financial services experience a plus.
• Experience working with publishers or media partners a plus.
• 4+ years of people management, with a passion for coaching and scaling teams.

Why work at Credible?

We combine the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend. In other words, we’re the friend you always wish you had in finance.

We are optimistic, challengers, trustworthy, clever, and smart. We are open and transparent. We strive to act as advisors by being friendly, objective, and open in our communication. We use language that is intelligent yet approachable. When appropriate, we’ll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.