Marketing Science, Analyst - Media

The posting, as Critical Mass wrote it

Role

As a Media Analyst, you will support the measurement, reporting, and analysis of paid media campaigns, helping teams understand performance and identify opportunities to optimize media investments.

You will partner closely with media, strategy, and account teams to translate campaign objectives into measurable KPIs, monitor performance across channels, and turn data into clear, actionable insights. You will play a key role in ensuring reporting is accurate, consistent, and focused on the metrics that matter most to campaign and business objectives.

This role connects media performance to broader marketing goals by identifying trends, evaluating campaign effectiveness, supporting test-and-learn initiatives, and helping teams make data-informed optimization decisions.

You will

Media Measurement & Performance

• Support the development and maintenance of measurement frameworks that connect campaign objectives, media tactics, and KPIs.
• Analyze campaign performance across paid media channels, including paid search, paid social, display, programmatic, online video, and other digital media.
• Monitor performance against campaign goals, benchmarks, and historical results.
• Identify performance trends, opportunities, and areas requiring further investigation.
• Partner with media teams to provide actionable optimization recommendations.
• Help establish campaign benchmarks and baselines using historical performance data

Reporting & Insights

• Develop recurring campaign performance reports and dashboards across media channels.
• Translate media data into clear insights, implications, and recommended actions.
• Support monthly, quarterly, and campaign recap reporting, including Quarterly Business Reviews.
• Analyze performance by channel, campaign, audience, creative, placement, format, and other relevant dimensions.
• Develop concise performance narratives that help stakeholders understand what happened, why it happened, and what we should do next.
• Provide creative and media optimization insights based on campaign performance

Data & Dashboards

• Build and maintain dashboards and reporting tools that provide visibility into campaign performance.
• Work with data from media platforms, ad servers, web analytics platforms, and third-party measurement partners.
• Perform ongoing data QA to ensure reporting accuracy and consistency.
• Investigate data discrepancies and partner with appropriate teams to resolve tracking or reporting issues.
• Ensure campaign taxonomy and naming conventions are accurately reflected across reporting.

Collaboration

• Partner closely with media planners, buyers, account teams, strategists, and analytics stakeholders.
• Participate in campaign planning discussions to ensure measurement considerations are incorporated from the beginning.
• Communicate findings and recommendations clearly to both technical and non-technical stakeholders.
• Support senior analytics team members on larger measu

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today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week .

The ask stems from our want to

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships
• Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
Critical Mass is an equal opportunity employer.

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx